GTM Enablement

Hypernative is the leader in real-time threat prevention for Web3. We help protocols, bridges, and DeFi platforms stop exploits before they happen, protecting billions in on-chain value for the world’s most advanced crypto-native organizations.

We’re hiring a GTM Enablement Lead to strengthen our customer-facing teams and elevate the way we communicate Hypernative’s value across every interaction. This role sits at the intersection of product knowledge, sales effectiveness, and strategic customer engagement, ensuring our GTM teams are fully equipped to win and serve top-tier customers.

In this role, you will focus on three core areas. First, you will own all sales and customer-facing training, helping our Sales, SEs, and CS teams to deeply understand our product suite, technologies, use cases, and customer pains. Second, you will lead Sales Enablement, creating high-quality collateral, talk tracks, competitive positioning, and tools that improve sales efficiency and effectiveness. Finally, you will provide leadership coverage in key moments, supporting strategic sales cycles and customer conversations, representing Hypernative in 90% of high-impact interactions alongside Sales and Executive leadership.

This is a unique opportunity for someone who loves simplifying complexity, sharpening GTM execution, and influencing outcomes with top prospects and customers.

Responsibilities

• Own end-to-end training programs for Sales, Sales Engineering, and Customer Success to ensure a deep understanding of Hypernative’s product suite, use cases, and customer pain points.
• Develop high-quality enablement materials, including sales decks, one-pagers, playbooks, talk tracks, competitive landscape summaries, objection handling guides, and demo frameworks.
• Continuously improve GTM tooling, including content management, sales workflows, and productivity tools.
• Provide leadership presence and support in strategic sales cycles, customer meetings, and high-stakes conversations.
• Partner with Product, Marketing, and Engineering to ensure all GTM teams remain aligned with product direction, new releases, and positioning.
• Establish repeatable enablement processes that scale across geographies, segments, and roles.
• Analyze GTM performance data to identify knowledge gaps, strengthen sales motions, and drive measurable improvements in effectiveness.
• Build and maintain a central repository of clear, consistent, and up-to-date GTM resources.
• Serve as a cross-functional connector who ensures customer-facing excellence across the entire lifecycle.

• 5+ years of experience in Sales Enablement, Sales Engineering, Product Marketing, or similar GTM roles in B2B SaaS, cybersecurity, Web3, or enterprise technology.
• Strong understanding of technical products and the ability to translate complex concepts into clear, actionable content.
• Knowledge and experience with blockchain, crypto, or Web3 ecosystems - a must.
• Proven experience creating training programs, sales collateral, playbooks, or enablement materials.
• Excellent presentation, communication, and storytelling skills - able to influence both internally and externally.
• Demonstrated experience supporting or running strategic customer interactions or enterprise sales cycles.
• Highly organized, detail-oriented, and proactive, with the ability to structure programs in a fast-moving environment.
• Experience working closely with Sales, SE, CS, Product, and Marketing teams.