Senior Writer

Job Description:

Insight Global is searching for a Senior Writer who will help shape and express our brand voice across marketing and digital channels for one of our large financial services clients. This includes writing and refining copy for brand storytelling across campaigns, webpages, marketing materials, scripts, and internal brand resources. Will also contribute to voice and tone guidelines and use AI tools to enhance creativity and efficiency while maintaining brand integrity.

Primary responsibilities/essential functions:

* Write and edit clear, engaging copy for web pages, emails, digital experiences, and internal brand materials.

* Contributes to developing and maintaining voice, tone, and messaging guidelines.

* Collaborate with brand, design, and marketing teams to ensure message and tone consistency.

* Use AI tools and prompts to support ideation, drafting, and editing with accuracy and brand alignment.

* Support updates to brand language and documentation as the brand evolves.

* Review and proofread copy for clarity, precision, and adherence to brand standards.