SEM Manager

About The Role

We’re looking for a results-driven SEM Manager to lead our global search efforts across Google and Bing. You’ll own strategy and execution end-to-end—planning, optimizing, scaling, and experimenting to drive measurable impact. This role is ideal for someone deeply passionate about paid search, highly independent, data-driven, and eager to integrate AI into their workflow. If you thrive in a fast-paced, performance-focused environment and want to make a big impact, this is for you.

What You’ll Do

• Own and manage Google & Bing channels end‑to‑end: planning, execution, optimization, and scaling to hit KPIs.
• Analyze performance and run structured A/B tests to improve efficiency, conversion rates, and ROI.
• Apply AI tools and automation to enhance targeting, bidding, workflows, and creative.
• Manage campaigns across multiple regions and languages, ensuring proper localization and relevance across global markets.
• Partner with creative, analytics, and product marketing teams to translate insights into actions.
• Stay ahead of industry trends, platform updates, and new ad formats.
• Translate narratives into high‑performing ads, build landing pages, and optimize the full user journey from impression to acquisition.

What You Bring

• 2–3 years of hands‑on SEM experience managing global Google & Bing campaigns, ideally in a B2B SaaS environment.
• Strong analytical mindset and data-driven decision-making.
• Fluent, professional English with excellent written communication.
• Highly independent, organized, and able to manage complex multi‑region campaigns.
• Creative thinker with a keen eye for detail and strong problem‑solving skills, paired with a self‑starter, process‑oriented, results‑driven mindset.
• Experience with AI‑driven marketing tools.
• Bonus: YouTube Ads experience.
• Bonus: experience in ad tech / the mobile marketing ecosystem or using AppsFlyer in the past

Why Join Us?

AppsFlyer is the global leader in marketing measurement, powering growth for top brands worldwide. As a rapidly growing company, we offer the opportunity to join a cross-regional, high-impact marketing GTM organization, where you’ll collaborate with global teams and tackle new challenges at scale. This is a hybrid position, offering flexibility while being part of our dynamic Herzliya office.

Excited to grow and lead SEM campaigns at scale? Apply now and let’s talk!

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO