eCommerce Sales Activation Specialist

eCommerce Sales Activation Specialist - Dog Clothing Brand

This is a high-impact, full-cycle role responsible for transforming a new online dog clothing brand with currently nonexistent traffic and sales into a technically sound, visible, and revenue-generating e-commerce business.

We are looking for a highly analytical and execution-focused specialist who can own the entire digital sales funnel, from technical SEO foundation to paid traffic generation to on-site conversion rate optimization (CRO). This is not a strategy-only role—you must be ready to implement, test, and iterate on every outlined tactic.

The role is structured into three phases, requiring deep expertise in both technical setup and hands-on execution.

• Diagnose and Fix Core Issues: Implement and manage Google Search Console (GSC) to immediately audit the site. Proactively identify and resolve all crawl errors, index issues, and pages blocked by robots.txt.
• Optimize Site Performance: Use Google PageSpeed Insights to rigorously test and improve site loading speed, particularly for mobile users, ensuring the site meets core web vitals.
• Implement Advanced E-commerce Schema: Utilize tools like Screaming Frog and schema apps (JSON-LD for SEO) to correctly implement Product and Review Schema Markup on all product pages to maximize visibility via Google's Rich Results (showing price, availability, and star ratings).
• On-Page SEO Execution: Conduct long-tail keyword research (Google Keyword Planner, AnswerThePublic) and systematically optimize all Title Tags, Meta Descriptions, and H1s on product and category pages for buyer intent.

• Launch High-Priority Paid Search (SEM): Set up and manage Google Merchant Center and Google Ads to launch Google Shopping Campaigns (Product Listing Ads) for the brand’s 3-5 best-selling or most unique products, prioritizing the highest-converting traffic source.
• Micro-Influencer & UGC Sourcing: Identify and execute micro-influencer campaigns (1k-10k followers) on platforms like Instagram and TikTok. Offer free product in exchange for high-quality User Generated Content (UGC) that can be repurposed across ads and product pages.
• Visual Search Optimization: Treat Pinterest as a secondary search engine. Strategically create and keyword-optimize Product Pins and Idea Pins, ensuring direct links to product pages.
• Content Strategy & Creation: Develop and outline "Helpful Hero" content (e.g., dog care guides that naturally link to products) using tools like ChatGPT for rapid drafting and SEMrush/Ahrefs for topic research.

• Social Proof Generation: Implement a clear strategy to rapidly acquire the first 5-10 authentic customer reviews (with photos). Utilize e-commerce review apps (Yotpo/Loox) to prominently display social proof and build immediate trust.
• Trust and Friction Removal: Ensure clear display of Trust Badges (SSL, payment icons) and a highly visible, easy-to-read Returns/Exchange Policy near the checkout process.
• Product Page Mastery: Ensure every product page includes hyper-detailed, emotionally resonant descriptions covering material safety, wash instructions, and exact size charts/measurements. Coordinate the addition of 360-degree videos or multiple high-quality photos showing the clothing on different dog breeds/sizes.
• Automate Sales Recovery: Set up a comprehensive email capture and Abandoned Cart flow (3-part series with increasing incentives) using an e-commerce focused platform like Klaviyo or Mailchimp to recover lost revenue.

• 5 to 7+ years of direct, hands-on experience managing e-commerce performance marketing and technical SEO.
• Proven ability to work autonomously and manage multiple projects simultaneously in a fast-paced environment.
• Expert-level proficiency with the required tools: Google Search Console, Google Ads/Merchant Center, Google PageSpeed Insights, and a major E-commerce Email Platform (Klaviyo).
• Strong analytical skills with an ability to translate data (e.g., GSC crawl reports, ad performance) into actionable execution plans.
• A passion for dogs and pet owner behavior is a huge plus!