Head of Marketing

Overview

We are seeking a visionary and results-driven Head of Marketing to lead our global marketing strategy across B2B and B2C segments.

This senior leadership role requires a balance of strategic thinking, hands-on execution, and deep technical expertise. The ideal candidate is both analytical and creative capable of driving brand growth, optimizing digital performance, and leading a team that leverages AI, automation, and data to deliver measurable results.

He/She will oversee all aspects of marketing from brand positioning and performance campaigns to SEO, content, ABM, and automation ensuring cohesive messaging, strong ROI, and scalable growth.

Key Responsibilities

Strategy & Leadership

• Define and execute a comprehensive, multi-channel marketing strategy aligned with business objectives and growth targets.
• Lead, mentor, and expand a high-performing marketing team across digital, creative, and growth disciplines.
• Develop and manage marketing budgets, KPIs, and campaign roadmaps.
• Oversee the full customer journey from brand awareness to conversion and retention.

Account-Based & Growth Marketing (ABM)

• Build and execute targeted ABM strategies to engage high-value accounts and decision-makers.
• Integrate personalized marketing tactics across digital channels, CRM, and outreach campaigns.
• Collaborate with sales leadership to align marketing and revenue goals for B2B growth.

Digital Campaigns & Paid Media

• Lead and optimize paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and emerging platforms.
• Ensure continuous A/B testing, creative iteration, and data-driven optimization for maximum ROI.
• Balance short-term lead generation with long-term brand equity.

AI, Automation & Tech Stack

• Oversee AI marketing agents to enhance campaign performance, lead scoring, and workflow automation.
• Implement and optimize automation workflows across email, CRM, and retargeting channels.
• Manage and scale marketing infrastructure including HubSpot and analytics platforms.
• Stay at the forefront of AI, marketing automation, and martech innovation.

SEO, Content & Brand Growth

• Lead a comprehensive SEO strategy that drives visibility, authority, and GEO-based reach.
• Ensure brand consistency and high-impact storytelling across all digital and offline channels.
• Collaborate with content and design teams to deliver high-performing landing pages, blogs, and campaign assets.
• Strengthen company brand awareness and voice in target markets.

Guerilla Marketing & Experimentation

• Cultivate a guerilla marketing mindset the ability to conceptualize and launch creative campaigns and landing pages within a single day.
• Identify unconventional, cost-effective opportunities to boost awareness and engagement.
• Encourage rapid testing and adaptability across campaigns and formats.

Tracking, Analytics & Optimization

• Serve as the tracking and analytics lead managing Google Analytics, Tag Manager, pixels, and attribution models.
• Analyze and report on KPIs including CAC, LTV, and ROI.
• Use insights to guide strategy and continuously improve campaign effectiveness.

Qualifications

• 7+ years of progressive marketing experience, including at least 3+ years in a leadership or head-of-department role.
• Proven success managing B2B and B2C marketing strategies at scale.
• Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and performance marketing.
• Deep understanding of SEO, content marketing, and organic growth.
• Hands-on experience with HubSpot and marketing automation systems.
• Demonstrated success with ABM programs and sales-marketing alignment.
• Strong tech-savviness, including AI marketing tools, analytics platforms, and integrations.
• Creative, data-driven mindset with the ability to pivot quickly and execute efficiently.
• Excellent leadership, communication, and project management skills.