Product Manager- User Communication (B2C)

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course, our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities

• Define and execute the product strategy for platforms that support personalized, data-driven user communication in a B2C context.
• Partner with cross-functional teams (monetization, sales, CRM, analytics, ENG) to understand user needs, segmentation opportunities, and business goals.
• Design, prioritize, and deliver product features that enable targeted, contextually relevant messaging across channels.
• Continuously monitor product performance and user engagement metrics to optimize communication effectiveness.
• Evaluate and recommend new technologies or platforms to enhance personalization and communication capabilities.
• Develop product roadmaps, manage backlog, and coordinate product launches.
  
  

• 5+ years of experience in product management, preferably in user engagement, CRM, or communication tools in a B2C environment.
• Familiarity with user communication platforms such as Emails, SMS, Push notifications, or similar tools (e.g., Optimove, Braze, Iterable) is a plus.
• Experience with Optimove is a strong advantage.
• Deep understanding of lifecycle marketing, personalized messaging, segmentation, and user retention strategies.
• Experience collaborating with cross-functional teams, including sales, marketing, analytics, and Engineering (ENG).
• Strong analytical mindset with experience using data to drive personalization and engagement decisions.
• Excellent communication, stakeholder management, and project management skills.
  
  

• Lead the development of tools that make user communication smarter, more personalized, and highly effective in a B2C environment.
• Work in a fast-paced, collaborative, and innovative environment with cross-functional teams, including ENG.
• Make a measurable impact on user engagement, retention, and business growth.