Head of Growth (AEO/SEO & Organic)

About Opinion Stage

Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Main use cases include driving engagement, getting leads, gathering feedback, conducting research, and recommending products. The platform is used by top brands & publishers such as NBC, Warner Brothers, Virgin & Uber. For more information, please visit our website at https://www.opinionstage.com.

About The Team

We're a small, agile, remote-first team that values creativity, data, and results.

About The Role

We're now seeking a Growth Manager with expertise in SEO & organic growth strategies to lead our growth initiatives and help us scale to the next level.

Here are some of the things you'll do:

• Plan & execute a growth plan for organic traffic and revenue while focusing on customer value
• Strategize the new content needed to meet our AEO/SEO goals while optimizing existing content that delivers results already
• Educate and provide regular feedback to writers on headlines, keyword usage, keyword analysis, and related aspects of AEO/SEO
• When needed, roll your sleeves and do some of the writing/editing yourself
• Drive mentions and visibility for Opinion Stage across leading websites, forums, and social channels
• Design, implement, and iterate experiments to increase traffic/ranks
• Audit and measure our AEO/SEO development, implement changes to prevent rank losses in line with search engines & LLMs
• Develop competitor gap analysis, including link analysis/anchor text distribution
• Keep up-to-date with relevant AI tools, and verify they are fully integrated into our processes
• Push forward video initiatives that drive reach & growth
• Other things you will suggest (-:
  
  

• Strong writing skills (must-have) and a good understanding of buyer psychology
• An expert in all forms of AEO/SEO: onsite, offsite, content, and technical
• 3+ years of experience in SEO, with a proven track record of organic traffic increase/improvements in rank
• Strategic, have demonstrated project management experience, and have a well-rounded digital background
• Analytical mindset, ability to digest big data sets and present insights & recommendations
• Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
• Deep understanding and experience with Google Search Console and Google Analytics
• Savvy with writing & SEO tools such as Ahrefs, Frase, etc
• Experience in project managing the development and execution of an organic growth roadmap
• High focus on the bottom line - getting more paying subscriptions from organic channels