CRM Marketing Specialist - iGaming

About Us:

Savvy Hill Marketing is a boutique agency led by seasoned pros with decades of experience in iGaming and marketing. We work with a select group of high-value clients, crafting smart, tailored strategies that drive growth, engagement, and performance. Whether it’s digital marketing, content strategy, or data-driven campaigns, we bring deep industry expertise and a hands-on approach to every project. From marketing strategy and brand positioning to digital services and customer growth, we offer both big-picture strategy and tactical execution to help brands stand out, scale, and thrive.

About the role:

We are looking for a highly motivated, hands-on CRM specialist to join our team of iGaming marketing experts. In this role, you’ll develop, implement, and manage multi-channel CRM campaigns to drive player engagement, retention, and lifetime value for our select group of high-value clients. The ideal candidate has a strong grasp of customer segmentation, promotional strategies, and player behavior in iGaming, with a data-driven, results-focused approach. If you thrive in a fast-paced environment and excel at turning data into impactful marketing strategies, we’d love to hear from you.

Responsibilities

✅ Strategy & Planning: Develop and execute CRM strategies to enhance customer engagement, retention, and reactivation.

✅ Campaign Management: Plan, execute, and analyze personalized multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging.

✅ Player Lifecycle Management: Optimize the player journey, focusing on acquisition, onboarding, retention, and re-engagement strategies.

✅ Segmentation & Targeting: Utilize data analytics to segment the player database and deliver tailored communications based on behavior and preferences.

✅ Promotions & Loyalty Programs: Design and manage promotional campaigns, bonus offers, and loyalty programs to maximize player lifetime value.

✅ Data Analysis & Reporting: Monitor campaign performance, analyze key KPIs, and generate insights to improve customer engagement.

✅ A/B Testing: Conduct experiments to optimize email subject lines, content, offers, and timing for improved conversion rates.

✅ Automation & Optimization: Leverage CRM tools to automate workflows and enhance efficiency in communication strategies.

✅ Compliance & Responsible Gaming: Ensure all CRM activities align with industry regulations, GDPR, and responsible gaming guidelines.

✅ Creative Briefing & Coordination – Work with the Creative team to brief in assets needed to support CRM campaigns, ensuring engaging and effective communication.

✅ Collaboration: Work closely with cross-functional teams, including Marketing, Product, Customer Support, and Data Analytics, to drive an integrated player experience.

Qualifications

🔹2+ years of experience in a CRM role within the iGaming industry (Casino, Sportsbook, Poker, Bingo, etc.). - Must

🔹Strong understanding of player behavior, retention strategies, and loyalty programs in iGaming. - Must

🔹Hands-on experience with email marketing, push notifications, SMS marketing, and customer segmentation. - Must

🔹Proficiency in CRM tools such as Optimove, Salesforce, HubSpot, Braze, or similar platforms. - Must

🔹Strong analytical skills with the ability to interpret customer data and campaign performance metrics. - Must

🔹Experience with A/B testing, campaign automation, and lifecycle marketing. - Preferred

🔹Knowledge of GDPR, responsible gaming regulations, and industry compliance standard. - Preferred

🔹Ability to thrive in a fast-paced, data-driven environment with a growth mindset . - Preferred

🔹Excellent communication and collaboration skills, with experience working across multiple teams and stakeholders.  - Preferred

🔹A creative mindset for developing campaign materials and engaging customer communications.  - Preferred

🔹Fluent English/mother tongue (written and spoken)- Must.

If you are passionate about iGaming and have a knack for engaging customers through data-driven CRM strategies, we’d love to hear from you! Send your CV to: [email protected]