Website Data Analyst

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

We’re looking for a highly motivated and talented Website Data Analyst to join our Marketing Growth team and contribute to ZoomInfo’s marketing organization through data-driven insights and strategic decision-making.

As a Website Data Analyst, you’ll work closely with the Website Product Managers and members of the marketing analytics, SEO, and product growth teams to uncover user behavior patterns, optimize the on-site experience, and drive measurable impact on engagement and conversion. You’ll play a key role in transforming how ZoomInfo understands and improves the performance of its corporate website.

As a Website Data Analyst at ZoomInfo, you’ll transform complex website data into clear, actionable insights that enhance the user experience and drive business growth.
This role focuses on on-site analytics, conversion optimization, and user journey improvements - not paid campaign analysis.

What you’ll do:

• Partner closely with Website Product Managers, Marketing oops and cross-functional stakeholders to leverage data for strategic decision-making and continuous website optimization.
• Design and maintain interactive dashboards in Tableau that monitor website KPIs, traffic sources, and conversion funnels - ensuring data accuracy and integrity.
• Analyze the user journey within the website to identify friction points, drop-offs, and opportunities for improvement.
• Evaluate A/B tests conducted on the website to measure the impact of UX, messaging, and layout changes, ensuring statistical significance. .
• Collaborate with the SEO and web operations teams to build and monitor the top of the funnel in Google Analytics (GA4).
• Develop and execute strategies to drive top-of-funnel traffic and increase conversion to organic MQLs.
• Communicate findings and actionable recommendations clearly to stakeholders across Marketing, Product, and Engineering.
  
  

• 4+ years of experience as a data or business analyst, Conversion rate optimization specialist (CRO), preferably in a B2B SaaS or web analytics environment.
• Bachelor’s degree in a quantitative field (advantage).
• Strong SQL skills - required; Python experience is a plus.
• Proven experience building dashboards and visualizations in Tableau - required.
• Google Analytics (GA4) expertise - required.
• Experience leveraging AI or machine-learning-powered analytics tools (e.g., predictive insights, automated reporting etc.) to uncover trends and optimize website conversion..
• Deep understanding of website analytics, including traffic, engagement, and conversion analysis.
• Experience with A/B testing tools and experimentation frameworks.
• Ability to translate analytical findings into clear business recommendations.
• Excellent communication and presentation skills.
• Strong collaboration skills and a data-driven mindset.
• Proficiency in English.

About us: 

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.