Product Marketing Manager

We’re looking for an experienced, dynamic, hands-on Product Marketing Manager to join our growing Marketing team at Panaya.

If you’re the kind of person who gets excited about turning complex technology into clear, catchy stories that people actually want to read: keep going.

At Panaya, you’ll bridge the worlds of product and marketing, transforming technical capabilities into narratives that drive awareness, engagement, and pipeline. You’ll be part of a strong, vibrant marketing team that moves fast, collaborates tightly with Product, Sales, and Sales enablement, and values initiative, curiosity, and clear outcomes.

Who You Are:

• You’re a doer: you like to make things happen, not just plan them.
• You find joy in writing: whether it’s a blog post, a webinar presentation, or a compelling customer story.
• You’re curious about technology: not afraid to dive in, learn the product, and figure out how it makes users’ lives better.
• You’re collaborative yet independent: you know how to pull the strings and rally colleagues around your ideas.
• You’re creative: you care about results but love experimenting with fresh approaches.

What You’ll Do

• Be a true storyteller grounded in real customer pains, crafting narratives into tangible, engaging offerings.
• Partner with Product on roadmap/strategy and translate releases into clear GTMs & Be the voice of the product: build effective value propositions, turning features into benefits, and benefits into reasons people care.
• Outcome-led collaboration: orchestrate with Product, Sales, and CS on GTM focus and enablement that produce tangible pipeline impact and adoption gains.
• Own content creation: think webinars, product videos, one-pagers, decks, Blogs, case studies, keynotes, eBooks, Data sheets and more.
• Stay curious: continuously learn the product, the competition, the market, and our audience to keep messaging sharp and relevant. Run constant market & competitor research and propose counter-moves.

Requirements:

• 3+ years of Product Marketing experience, preferably in SaaS B2B .
• Proven experience crafting a brand story and translating it into clear positioning, GTM plans, and campaign messaging.
• A self-driven, proactive mindset with strong collaboration skills.
• Exceptional communication skills: communicates complex ideas in writing and in the room, clear and confident.
• AI curiosity and skills: you know how to use AI tools to boost creativity, productivity, and insights across your work (think: research, copy, content creation, and analysis).
• Experience in the SAP/ ERP industry: strong advantage.

Why Panaya?

Proudly ranked #7 by Dun & Bradstreet (D&B) among the Best Tech Companies to Work For , at Panaya, we help global enterprises test and deliver business-critical changes faster and smarter.

You’ll join a seasoned, vibrant marketing team that believes in curiosity, agility, and genuine collaboration; where ideas are heard, ownership is encouraged, and success is shared.