Demand Generation & ABM Lead

About Notch

If you’ve engaged with a leading brand online, chances are you’ve already interacted with Taylor, our AI Agent.

At Notch, we’re building the future of customer experience - a platform that empowers brands to create autonomous AI agents across industries like finance, e-commerce, SaaS, insurance, cybersecurity, gaming, and more.

We’re a fast-growing startup at the forefront of the AI revolution, helping companies scale smarter, cut costs, and deliver human-like customer experiences.

Our platform already processes hundreds of thousands of conversations in real-time, delivering customer support at superhuman speed and accuracy.

Notch is backed by top-tier investors including Lightspeed Venture Partners, Jibe Ventures, and MRV Partners.

We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel - from awareness to pipeline.

You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth.

This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.

• Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts.
• Design and manage ABM campaigns targeting key accounts in strategic verticals.
• Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays.
• Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel.

• Build and own a content strategy focused on thought leadership, use cases, and customer success.
• Launch webinars, virtual events, and campaigns that educate and convert.
• Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs.
• Collaborate with product and customer success to surface insights and stories that resonate with target audiences.

• Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
• Test and scale performance marketing programs across channels.
• Build email and nurture campaigns to engage leads and re-activate cold opportunities.
• Analyze channel performance, experiment with new tactics, and optimize for ROI.

• Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution.
• Own HubSpot or similar CRM setup, reporting, and data hygiene.
• Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.
  

• 3–6 years of experience in B2B SaaS marketing, ideally with a focus on demand generation or ABM.
• Proven ability to design and execute multi-channel marketing campaigns that drive pipeline and revenue.
• Hands-on experience with HubSpot (or similar CRM/automation tools).
• Deep familiarity with paid media, SEO, content strategy, and email automation.
• Strong analytical mindset - comfortable with data, dashboards, and optimization loops.
• Excellent communication skills and ability to collaborate cross-functionally.
• Bonus: experience in AI, CX, or SaaS technology environments.

• Be part of a category-defining AI startup transforming how brands communicate.
• Own and scale Notch’s B2B growth engine with full autonomy and measurable impact.
• Collaborate with passionate, driven teammates who move fast and build boldly.
• Competitive salary, equity, and opportunity to shape the company’s marketing foundation.

Ready to lead Notch’s growth story and bring AI agents to every enterprise?

We’d love to hear from you.