VP of Product Management

About AirSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About SignNow team:

We are a passionate and ambitious team of 130+ people on a mission to succeed with our award-winning signature solution – SignNow.

SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.

As the VP of Product Management for SignNow, you will be at the forefront of shaping the future of digital agreements! You will define and execute a bold vision, strategy, and roadmap to drive our next-generation eSignature platform to new heights. This is an incredible opportunity to make a real impact, leveraging your strategic mindset, market expertise, and executional excellence to accelerate and expand our market footprint. You will lead a team of passionate product managers, collaborate with dynamic cross-functional teams—including sales, marketing, engineering, and GTM—and harness data-driven insights to fuel continuous innovation and business success.

Requirements:

• 10+ years of product management experience, with a proven track record in scaling SaaS products successfully
• 5+ years of leadership experience, with the ability to inspire, mentor, and grow high-performing product teams
• Strong strategic thinking abilities, with demonstrated experience in product strategy, market analysis and roadmap planning
• Ability to identify market opportunities and translate them into concrete goals and actionable innovative roadmap
• Proven track record in roadmap execution through planning and iteration towards success. Experience in building and scaling B2B/B2C SaaS products, ideally leveraging Product-Led Growth (PLG) strategies
• Experience building cross-functional agile teams, implementing tools and processes that drive operational excellence and scale
• Strong analytical skills and data-driven approach to decision-making and product optimization
• Experience in funnel management and unit economics optimizations: ability to optimize conversion funnels, analyze and improve unit economics, and leverage data insights to maximize user acquisition, engagement, retention, and monetization
• Excellent communication and stakeholder management skills, with experience working with executive teams and external partners
• Strong leadership skills, growth mindset and adaptability to a fast-paced, dynamic environment
• Experience in remote team leadership, driving collaboration across distributed teams
  
  

Specific responsibilities for this role include:

• Develop & Execute Strategy. Establish and implement a compelling product vision, strategy, and roadmap aligned with SignNow’s mission and growth objectives
• Product Roadmap & Prioritization. Conduct market research, analyse the voice of the customer, run competitive intelligence and leverage qualitative and quantitative data to define and prioritize initiatives
• Execution & Delivery. Define and drive product lifecycle ways of work from inception to launch , ensuring timely and high-quality execution
• Leadership & Team Development. Recruit, mentor, and scale a high-performing product management team, setting clear performance goals and professional development paths
• Cross-functional Collaboration. Work closely with engineering, design, sales, marketing, and customer success to align business and product priorities
• Data-Driven Decision Making. Leverage analytics, A/B testing, and customer feedback to continuously iterate and optimize the product experience
• Funnel Optimization, Unit Economics & Growth Strategy. Analyze and optimize the entire user journey, identifying conversion opportunities, improving unit economics, and implementing strategies to enhance user acquisition, activation, engagement, retention, and monetization
• Market Expansion & Growth. Identify opportunities for product-led growth (PLG) and sales-led growth (SLG) strategies to accelerate adoption and revenue
• Customer-Centric Innovation. Partner with GTM teams and key stakeholders to drive growth, retention and expansion efforts
• OKRs & Performance Metrics. Define, track, and report on key performance indicators (KPIs) to measure product success and impact
• Budget & Resource Management. Plan and manage budgets to deliver high-quality products on time and within scope
  
  

What We Offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our Recruitment Privacy Notice to Learn how we process your personal information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.