Freelance Campaign Manager- Performance Marketing (5-10 hours a week)

We are seeking a strategic and results-driven Freelance Campaign Manager  to lead and optimize marketing performance campaigns for our Direct-to-Consumer (DTC) clients.

 This role is ideal for someone with a strong understanding of performance marketing and a data-informed mindset to continually test, analyze, and scale. 

You will be responsible for campaign execution—from planning, monitoring to tracking, reporting, and ongoing optimization.

• Plan, execute, and manage multi-channel performance marketing campaigns aimed at acquiring new customers
• Monitor and analyze campaign performance in real time, making data-driven decisions to optimize ROI.
• Develop A/B and multivariate tests to improve messaging, creative formats, and media placements.
• Create post-campaign analysis reports, identifying key learnings and improvement areas.
• Stay informed on offline media trends, tools, and competitor activity to identify new opportunities.

• 3–5+ years of experience in growth-focused campaign management, ideally within a B2C brand or media agency
• Proven success in managing large-scale performance campaigns 
• Strong analytical skills with proficiency in marketing performance tools and attribution methodologies.
• Excellent project management and communication skills.
• Knowledge of direct response marketing principles is a plus.
• Familiarity with DTC business models and metrics (e.g., CAC, LTV,).

• Familiarity with growth-focused offline marketing channels, including TV, radio, podcasts, and direct mail, with an understanding of how to test, scale, and optimize them effectively
• Experience in media planning or buying, either in-house or agency side.
• Background in managing creative development for offline channels.