CMO

Roseberry is an early-stage media-tech startup creating the next generation of short-form entertainment-where cinematic storytelling meets interactive, mobile-first technology.

The Chief Marketing Officer will own our global brand, audience growth, and monetization strategy, blending classic entertainment marketing with data-driven digital growth tactics

Key Responsibilities

Brand & Positioning

• Own and evolve the Roseberry brand across all touchpoints—app, social, partner platforms, and live events
• Craft a compelling narrative that defines Roseberry as the place “where Netflix meets YouTube”

Audience Growth & Acquisition

• Build a scalable, multi-channel growth engine across owned (app, website), earned (press, social buzz), and paid (ads, influencers) channels
• Lead performance marketing, SEO/ASO, and social campaigns across Meta, YouTube, TikTok, Instagram, and more

Monetization Strategy

• Collaborate on pricing, subscription, and ad-supported models with our Monetization Specialist
• Test and iterate on monetization strategies to drive sustainable revenue growth

Content Marketing & Launches

• Partner with the Chief Content Officer to develop go-to-market strategies for new genres and series
• Drive cross-platform launches with trailers, teasers, and interactive campaigns

Data-Driven Optimization

• Define and track key growth metrics: MAU, DAU, retention, virality, LTV/CAC
• Lead analytics and A/B testing to drive decision-making across marketing and content

Strategic Partnerships

• Develop and negotiate partnerships with creators, media outlets, telcos, and distribution platforms
• Identify and execute opportunities for branded content, sponsorships, and strategic integrations

Team Leadership

• Build and lead a high-performing marketing org: brand, growth, social, PR, and design
• Work cross-functionally with Product, Engineering, and Content to deliver seamless user experiences

What We’re Looking For

• 10+ years of marketing leadership experience in entertainment, streaming, gaming, or mobile apps
• Proven track record of building and scaling a consumer brand from zero to millions of users
• Deep knowledge of short-form video platforms, social ecosystems, and growth marketing
• Highly analytical; fluent in growth KPIs, cohort analysis, and experimentation frameworks
• Strong storytelling and communication skills-you turn insights into action
• Experience leading distributed, cross-functional teams in a fast-paced environment

Why Roseberry?

We’re building something bold-a new kind of entertainment for the mobile generation. If you're a builder at heart and want to shape a culture-defining brand from day one, let’s talk.

shany@roseberry.media