Online Marketing Manager- 3563

Marketing Manager – Online Division

About the Company:

The company operates several eCommerce brands in the printing industry (online printing), catering both to private customers (e.g., digital photo albums) and to businesses (custom printing and branding products ordered online). The company aims to lead the digital printing field in Israel through innovation, outstanding service, and an exceptional user experience.

Role Overview:

The Online Division Marketing Manager serves as the key leader responsible for all marketing activities across the company’s eCommerce brands. This role involves managing internal and external teams, overseeing the marketing budget, initiating and executing campaigns, developing new products, managing the promotions calendar, and driving marketing and business collaborations.

Key Responsibilities:

• Full ownership of the company’s eCommerce brands – strategy, positioning, and marketing communications.
• Direct management of the Brand Manager and matrix management of the in-house graphic studio team.
• Management of external media agency (including Google, Facebook, TikTok, etc.).
• Initiation and execution of new marketing campaigns.
• Responsibility for the promotions calendar – planning, scheduling, and execution.
• Development of new products and marketing value propositions.
• Creation and management of marketing collaborations (e.g., with customer clubs, influencers, and business partners).
• Website data analysis via Google Analytics, deriving insights for performance optimization (in collaboration with an external analyst).
• Driving sales growth, acquiring new customers, and increasing repeat purchases from existing ones.

Requirements:

• Proven experience in digital marketing and eCommerce management – must.
• Experience managing marketing and creative teams.
• Proficiency in Google Analytics and strong analytical capabilities.
• High entrepreneurial drive, with strategic and creative thinking skills.
• Experience in developing marketing partnerships – an advantage.
• Excellent interpersonal skills and ability to work across multiple interfaces.