Behavioral Insights Domain Lead

📍 Location | 🕘 Full-time | 💼 On-site

Fast Corporation is seeking a Behavioral Insights Domain Lead to join our team.

This is a strategic partner role that introduces a new layer of thinking by building a psychological framework to connect data, design, and user experience.

The ideal candidate is an expert in cognitive and behavioral psychology within the fields of personalization and digital products.

This role is not just about providing recommendations - it’s about adding depth to our understanding of human behavior beyond technical optimization.

🚀 What You'll Be Doing

Build a psychological framework for A/B testing:

Develop theory-based hypotheses using cognitive psychology and decision science. Define research questions around biases, perception, emotions, and choice architecture. Guide product and UX teams on key variables like emotional tone, cognitive load, and sense of control.

Shape UX through a psychological lens:

Identify users’ emotional and cognitive states along their journey and define “moments of influence.” Create principles for adapting experiences to user states (e.g., anxious vs. decisive users) and recommend interface designs that enhance comprehension, memory, and engagement.

Add depth to personalization engines:

Translate behavioral patterns into psychological motivations such as autonomy, belonging, or certainty. Build psychological (non-demographic) personas combining behavioral data with applied psychology. Recommend personalization strategies based on users’ mental states, not just their actions.

Collaborate across teams:

Work with Product, UX, and Data teams to turn psychological insights into measurable variables. Partner with analysts to derive theory-driven conclusions beyond statistics and help define KPIs rooted in human behavior.

🎯 You’ll Be a Great Fit If You Have

• A Master’s or Ph.D. in Cognitive Psychology, Neuroscience, or Behavioral Economics
• Practical experience in digital, product, UX, or user behavior analysis
• Deep understanding of decision-making, influence, emotions, incentives, and biases
• Ability to translate complex theory into clear product recommendations
• Bonus: Experience leading A/B testing or behavioral research in the private sector

🌟 Why Join Us?

• Be part of a fast-growing company with global scale and real impact
• Work with a passionate, international team from our modern Ra’anana office
• Enjoy professional growth, operational influence, and daily wins
• Reasonable working hours (09:30–18:30) in a creative and collaborative environment

📩 Apply Now – Send your CV to: [email protected]