Head of Marketing

🧠 About Viewz

Viewz is the next-gen AI finance team for SMBs. Powered by the Thinking General Ledger and continuous oversight by finance professionals, Viewz unifies clean, standardized data, automated workflows, and real-time dashboards in one simple solution. We help teams spend less time collecting and more time deciding.

🚀 The Role

We are hiring a founding Head of Marketing . You are equal parts strategic leader and hands-on executor. You will own brand and positioning, pipeline generation, website and social, and partner closely with the founders and CRO to shape how the world experiences Viewz.

⚖️ What You’ll Do

• Own marketing strategy, messaging, and category narrative for SMB finance buyers in the US
• Build the US brand: website ownership end to end (CRO, SEO), content, social, and design standards
• Design and run multi-channel campaigns that reach founders, CFOs, VPs Finance, and Controllers
• Stand up demand gen and product marketing: positioning, launches, pricing inputs, sales enablement
• Build partner programs with CPA networks, ERP ecosystems, and VC platforms for referrals and co-marketing
• Set up the stack: lead flows, CRM, marketing automation, attribution, dashboards, weekly and quarterly reviews
• Represent Viewz at events and meetups, drive speaking opportunities and earned visibility
• Plan, budget, hire, and manage a small high-output team and best-in-class freelancers or agencies

✅ What We’re Looking For

• Proven experience in fintech or finance SaaS for B2B in the US market
• Hands-on brand builder for the US: marketing, website, social, content that moves pipeline
• Campaign creation and measurement end to end: plan, execute, analyze, optimize, hit targets
• Strategic and analytical thinker with crisp writing for executive audiences
• Native or native-level English, strong collaboration skills, fast execution on short timelines
• Tools: HubSpot or Salesforce, marketing automation, GA4, LinkedIn and Google Ads, SEO

📏 Success Metrics

• Qualified pipeline creation and coverage vs. targets
• CAC payback under 12 months
• Conversion lift across the funnel: Lead to SQL, SQL to Win
• Website and content impact: demo rate, organic growth, share of voice

💡 Why This Role

Join at the ground floor of a category-defining product for SMB finance. Work with seasoned founders, ship quickly, and own the narrative that helps teams move from spreadsheets to decision-grade finance.

Reports to: CRO

Location: Ramat Gan