Growth Marketing Manager

We are seeking a strategic Growth Marketing Manager to drive growth for our mission-driven insurance program designed specifically for insurance agents. Our holistic approach supports the entire aging process, making this more than just insurance - it's about creating meaningful impact in people's lives.

This role focuses on driving user acquisition and engagement through data-driven content creation and funnel optimization, specifically targeting insurance agents who share our vision. You'll combine the analytical mindset of performance marketing with creative copywriting and UX writing skills to deliver measurable growth across all customer touchpoints in this unique, purpose-driven market.

Growth Opportunities - This position offers significant potential for expanding strategic responsibilities across new growth channels and initiatives as our marketing efforts scale.

Key Responsibilities

Content & Copy Strategy

• Create compelling copy for landing pages, email campaigns, and marketing funnels
• Develop messaging frameworks for diverse user personas and complex target audiences
• Lead copywriting initiatives from ideation through production
• Collaborate with design teams to optimize user experience across all touchpoints
  
  

• Conduct deep research into user pain points and motivations
• Create targeted messaging for complex personas using panel research and user insights
• Maintain user-centric focus across all marketing initiatives
  
  

• Design and execute A/B tests on campaigns and landing pages to maximize conversion rates
• Analyze performance metrics and present actionable insights to stakeholders
  
  

• Work closely with Product, Design, and Legal teams throughout project lifecycle
• Partner with specialists across departments to enhance user experience
• Lead growth initiatives from concept to execution with full accountability
  
  

• 5+ years in growth marketing, performance marketing, or user acquisition
• Strong background in copywriting with UX writing capabilities
• Proven experience with funnel optimization and conversion rate optimization
• Proficiency with marketing analytics and performance measurement
  
  

• Native-level English proficiency required - candidate must have lived/studied/grown up in the US with deep cultural understanding
• Familiarity with integration tools and marketing technology stack
• Knowledge of design principles and ability to collaborate effectively with design teams
  
  

• Creative and proactive mindset with strong curiosity for testing and optimization
• Independent worker with excellent project management skills
• Results-oriented with proven track record of driving measurable growth
• Analytical thinker who can translate data into actionable strategies
  
  

• Experience managing paid social campaigns and advertising budgets
• Experience with scalable, evolving design systems (content patterns, tokens, component reuse)
• Experience with HubSpot and similar marketing automation platforms, email tools, analytics systems, and landing page QA/monitoring
• Experience with complex B2B or multi-persona marketing environments
• Knowledge of marketing integrations and technical implementation
  
  

• Drive growth that matters - craft messaging and experiences that genuinely connect with users and solve real problems in their journey
• Own the complete growth story at the intersection of creativity and analytics - and shape how we acquire, engage, and convert users at scale
• Work in a company that values experimentation over assumptions, data-driven insights over gut feelings, and gives you the freedom to test bold ideas
• Join a team that's passionate about growth with purpose - building experiences that are both high-converting and authentically valuable to our users