Lifecycle Marketing Specialist

We are a global leader in 3D printing, transforming how products are designed and manufactured for over 25 years. Our solutions serve 20,000+ enterprises worldwide, shaping industries and daily life.

We’re looking for a Lifecycle Marketing Specialist to join our Global Lifecycle Marketing team, executing and optimizing campaigns, managing automation platforms, and driving engagement and pipeline results.

Key Responsibilities

• Build and execute email campaigns in Marketo and/or HubSpot, including newsletters, nurture flows, event promotions, and lifecycle journeys—using best practices to drive engagement.
• Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams.
• Manage campaign workflows using Monday.com, ensuring tasks are organized and deadlines are met.
• Create and maintain automation flows, forms, and landing pages; manage user access and platform setup.
• Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools.
• Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization.
• Act as the marketing automation expert, supporting teams with guidance, training, and process improvements.

What You Will Bring

• 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing.
• Must have - Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing.
• Strong understanding of email marketing best practices, segmentation, and lifecycle strategy.
• Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance.
• Experience using Monday.com (or similar tools) to manage tasks, timelines, and workflows.
• Excellent organizational and project management skills with attention to detail.
• Strong communication and collaboration abilities, with a proactive, can-do attitude.
• Familiarity with Google Analytics, Bizible, and webinar platforms – Advantage.
• Excellent English speaking and writing.