Assistant Groups, Meetings & Events (GM&E) Manager

Assistant Groups, Meetings & Events (GM&E) Manager

Role Overview

The Assistant Groups, Meetings & Events GM&E Manager supports the leadership of the Groups, Meetings & Events Sales Office and works closely with hotel operations and all commercial departments to ensure seamless coordination and successful conversion of enquiries into confirmed business. This role partners closely with the GM&E Manager in driving revenue performance, maintaining service excellence, and supporting the execution of the hotel’s commercial strategy.

The position plays a central role in coordinating and planning all GM&E activities, ensuring seamless communication and alignment with hotel leadership and operational departments to deliver exceptional event execution and guest experiences. The role oversees and supports the full client and guest journey from initial enquiry through planning, execution, and final billing, ensuring a refined, seamless, and elevated experience at every stage.

Success in this position requires a strong understanding of luxury standards and a luxury mindset in both sales and operations, with a natural ability to anticipate guest expectations, deliver personalized experiences, and represent the brand with sophistication and professionalism.

Key Responsibilities

Support the maximization of all Groups, Meetings & Events revenue opportunities.
Assist in managing day to day departmental activities and operational priorities.
Coordinate and plan all Groups, Meetings & Events activities in alignment with commercial and operational teams.
Escort and oversee the full client and guest journey from initial enquiry through contracting, execution, and final billing.
Lead internal meetings and serve as a central point of coordination for administrative processes and GM&E planning within the office.
Ensure clear, timely, and accurate communication between the GM&E office, hotel leadership, and operational departments.
Assist in reviewing business plans, identifying performance gaps, and implementing actions to achieve revenue targets.
Contribute to the execution of the hotel’s commercial and sales strategy, ensuring departmental alignment.
Monitor market trends and competitor activity to support proactive sales initiatives.
Conduct regular quality checks of bookings to ensure compliance with departmental standards and system accuracy.
Support the development and coaching of the Groups, Meetings & Events Sales Team to ensure excellence in client engagement, contract management, billing accuracy, and service delivery.
Assist in succession planning and team development initiatives within the GM&E function.
Coordinate and support promotional activities to drive awareness and business generation.
Be present at events, group arrivals, check ins, and related on site activities when required, including early mornings, evenings, or extended hours, to ensure smooth execution and guest satisfaction.

Candidate Profile

The ideal candidate is commercially minded, detail oriented, and highly organized, with the intellectual curiosity and commercial awareness to operate confidently in a fast paced luxury environment. This individual demonstrates sound judgment, strategic thinking, and the ability to grasp complex business dynamics quickly.

They are a fast learner with strong business acumen, capable of working independently while maintaining a collaborative and team oriented approach. The successful candidate balances confidence with diplomacy, demonstrating professionalism and credibility across operational and commercial stakeholders.

Required Qualifications

Minimum of 2 years experience in Groups, Meetings & Events, Reservations, or Sales within the hospitality industry.
Demonstrated leadership experience, including the ability to guide, motivate, and coordinate teams or projects.
Proven previous managerial or supervisory experience is required.
Bachelor’s degree in Hospitality, Business Administration, Marketing, or a related field or a minimum of 7 years of equivalent professional experience in a luxury hospitality environment selling rooms and events.
Strong understanding of luxury sales principles and high end guest expectations.
Excellent negotiation skills with the ability to influence outcomes while preserving long term relationships.
Diplomatic communication style with strong stakeholder management abilities.
Strong organizational and administrative skills with exceptional attention to detail.
Analytical capability to interpret performance metrics and market trends.
Ability to work under pressure and manage multiple priorities effectively.
Accountable, resilient, and adaptable to changing business needs.
Willingness and flexibility to be present during events, group check ins, and operational peak moments as required.
Experience managing or supervising a team.

Preferred Qualifications

Experience managing or supervising a team within a sales or events environment.
Knowledge of hotel property management systems.
Experience in a similar role within a comparable luxury property.