AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand + 0% tax)

Did you know? At Puffy, we're not hiring a creative manager to approve licenses; we're hiring the architect who will define the AI-native design playbook for the entire e-commerce industry.

We're seeking a visionary and results-oriented AI-First UI/UX Design Manager to lead our design function into the future. Based in our dynamic Dubai headquarters, you will report directly to the CEO and hold ultimate ownership of our e-commerce web design. This is more than a design leadership role; you are a strategic partner tasked with revolutionizing our design process and customer experience through the integration of artificial intelligence.

The ideal candidate is a seasoned UX/UI leader with a passion for e-commerce and a proven ability to leverage cutting-edge AI tools. You will not only elevate our brand's digital presence but also solve critical challenges by mentoring your team through a significant technological shift, fostering a culture of innovation, eliminating inefficiencies, and building a highly collaborative, data-driven design engine that directly impacts our bottom line.

We believe elite talent deserves a premium commitment. We back our vision with two things you won't find anywhere else: a world-class lifestyle and the world's most advanced AI-native toolbox.

• Your Reward (Elite Compensation): A highly competitive and transparent salary range of AED 25,000 - AED 35,000 per month+ performance bonus, all tax-free. We believe elite performance deserves elite compensation.
• Your Toolbox (AI-Native Design Environment): While other companies are still debating whether to approve Figma AI licenses, we are rebuilding our entire design engine around it. You will architect strategy in a truly AI-first environment, implementing everything from Adobe Firefly to LLM-powered personalization — a competitive advantage few Design Managers in the world will have.

At Puffy, we're not just offering a job. We're offering you a plan to realize your full potential:

• Architect the AI-First Design Revolution: You won't just use AI tools—you'll build an entire AI-powered design practice. Deploy Figma AI, Adobe Firefly, and LLM systems to cut design-to-deployment time by 40%. Create conversion-focused e-commerce experiences and personalisation patterns that make traditional e-commerce obsolete. Your vision for AI-assisted design will become the company standard.
• Transform Operations & Lead with Velocity: Evolve the team from sequential to agile, implementing collaborative workflows that eliminate bottlenecks. Mentor designers to become AI-native practitioners while maintaining brand consistency through systematic governance. Own the entire customer journey—from Home to Checkout—ensuring every pixel drives conversion.
• Drive Revenue Through Experimentation: Execute a sophisticated CRO roadmap using both A/B testing and multi-armed bandits to achieve aggressive conversion targets. Partner with Marketing and Analytics teams to implement AI-shaped UX patterns, from recommendation modules to guided selling flows. You'll see the direct line from your design decisions to multi-million dollar revenue impact.
• Translate Vision into Business Impact: Become the voice of design in the C-suite. You will own the narrative that connects design decisions to business outcomes, presenting clear, data-backed arguments to the CEO and cross-functional leaders that secure buy-in and drive the company forward.

This role is for you if you have:

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size. Let's understand what success means for you:

• Be the Owner: We don't hire employees; we welcome owners. You are given the autonomy to make decisions and the expectation to see them through. You proactively identify and solve problems beyond your defined role, because you're accountable for results — not activity.
• Execute with Urgency: Our mission demands relentless speed and precision. We thrive in a high-stakes, dynamic environment by making thoughtful decisions quickly, acting decisively, and operating with a constant sense of purpose that separates us from the competition.
• Demand Excellence: We are not here to do what's easy; we are here to solve the hard problems that others can't. You will push the boundaries of your craft and insist on the highest standards to deliver impactful results.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line. Critical projects require critical commitment, and here, going all-in means you'll grow faster, achieve more, and be part of wins worth working for.

Here's What Success Looks Like:

In 12–24 months, you will have built a world-class AI-first design practice for an AI-first ecommerce leader and be living a tax-free, world-class lifestyle in Dubai. You will look back at this as the moment your career transformed from being a great Design Manager to being a true industry architect of AI-powered commerce.

The alternative is clear: another year in a role where your potential is capped with endless revisions and your best AI-forward ideas die in committee.

Ready to Shape Your Story?

Click "Apply" and take the first step.