Head of Demand Generation

We’re looking for a Head of Demand Generation to build and scale a world-class marketing engine. This role offers the opportunity to take full ownership of pipeline creation, campaign strategy, and growth systems while working closely with Sales and Product to drive measurable impact across the entire funnel.

This position is perfect for a marketing leader who can think strategically, move fast, and thrive in a lean, high-growth environment. You’ll bring both creativity and discipline—developing campaigns that resonate with finance teams, optimizing performance, and experimenting with new ways to fuel growth.

What You’ll Do

• Lead the demand generation strategy to consistently deliver qualified pipeline and drive revenue growth
• Launch and scale campaigns across paid media, SEO, content, webinars, events, and outbound channels
• Own marketing-sourced pipeline targets and optimize performance through testing and reporting
• Collaborate with Sales and Product on creative messaging and campaigns tailored to target personas
• Manage the marketing tech stack including tracking, attribution, automation, and analytics
• Analyze data to uncover insights, iterate on strategy, and identify new growth opportunities

What We’re Looking For

• 5+ years in B2B marketing and demand generation, ideally within SaaS, fintech, or consumer tech
• Proven success driving acquisition and revenue growth at an early or growth-stage company
• Expertise across key performance channels (paid, SEO, content, outbound, digital engagement)
• Strong analytical skills with fluency in campaign metrics, funnel data, and attribution
• Experience with HubSpot and modern marketing automation/analytics tools
• A creative, entrepreneurial thinker who thrives in fast-moving environments

Why This Role Stands Out

• Impact: Lead demand generation from the ground up and directly influence growth strategy
• Collaboration: Partner with founders, sales, and product to shape campaigns and messaging
• Growth: Build scalable infrastructure while experimenting with new ideas and approaches
• Package: Competitive compensation, equity opportunities, and the chance to play a key role in a high-growth fintech company