Marketing Activation Manager- Israel

About Us

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

Your Impact

As Marketing Activation Manager Israel, you will play a central role in driving brand visibility, customer engagement, and business growth in Israel. You will manage the local marketing strategy, adapt global campaigns to the local market, and ensure GROHE’s brand consistency across all touchpoints.

Working closely with sales, distributors, and HQ teams, you will deliver impactful campaigns, product launches, digital activations, and customer events that elevate GROHE’s premium positioning and support revenue growth.

Location:

Grohe Israel, Yizahk Rabin 1, Petah Tikva, Israel

Global Towers, Building A, 19th floor

What You’ll Do:

1. Strategic Marketing & Planning

• Develop annual and mid-year marketing plans aligned with local management and HQ.
• Manage the A&P budget, monitoring monthly status and ensuring compliance.
• Prepare HQ A&P monthly forecasts and allocate expenses accordingly.
• Track KPIs (visibility, brand positioning, VA deviation) and report progress.
• Build business cases for budget requests and manage procurement in alignment with Finance.

2. Brand Management & Visibility

• Ensure consistent application of GROHE’s brand across all touchpoints.
• Lead CAPEX showroom display rollouts with key distributors.
• Adapt global brand guidelines and assets (catalogues, POSM, lifestyle content) for local needs.

3. Campaigns, Product Launches & Activations

• Plan and execute local and central product campaigns.
• Coordinate product launches with HQ, ensuring localization and social media alignment.
• Manage product samples, dummies, and promotional materials.
• Drive SKU activations for new products and oversee translation of website content.

4. Customer & Partner Engagement

• Organize incentive tours, factory visits, and B2B customer events.
• Support distributors with marketing activities (1st and 2nd level).
• Manage sales incentive programs, partner programs, and merchandising

5. Communication & Digital Marketing

• Manage local social media channels in collaboration with agencies.
• Define objectives and develop a monthly content calendar.
• Produce case studies and social media assets through project photography.
• Collaborate with influencers to expand awareness and reach.
• Track and optimize performance KPIs across digital platforms.

What You’ll Need:

• Proven experience in marketing, brand activation, or communication roles, preferably in multinational companies.
• Strong project management and organizational skills, with ability to manage multiple campaigns simultaneously.
• Excellent relationship-building and stakeholder management skills.
• Strong digital marketing expertise (social media, content, influencer collaborations, KPIs tracking).
• Creative mindset combined with strong analytical and reporting skills.
• Fluency in Hebrew and English; additional languages are a plus.
• Proficiency in Microsoft Office and Google Suite.

What We Offer:

• Permanent contract
• Attractive compensation package
• Meal vouchers
• Health insurance covering the entire family
• Hybrid work model (after the onboarding period, possibility to work up to 2 days per week remotely).
• A young and dynamic work environment.

LIXIL

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.