Senior Campaign Manager

Appalgo is a performance-driven platform specializing in user acquisition for mobile apps.

We are seeking a Senior campaign manager for our user acquisition activity. The ideal candidate is a creative problem solver with hands-on experience managing campaigns across different platforms, with a strong understanding of audience targeting and retargeting.

Experience in mobile apps is a significant advantage.

Responsibilities:

• Plan, manage, and optimize user acquisition campaigns across programmatic platforms (including retargeting and CTV).
• Analyze campaign performance data to identify trends and opportunities for optimization
• Proven experience in creating landing pages and marketing creatives tailored to performance goals
• Strong knowledge and hands-on experience in client onboarding and tracking implementation (MMPs, postbacks, etc.)
• Manage campaign-level optimization, including ad placements, audience targeting, bidding strategies, landing pages, and creatives
• Maintain and grow strong, long-term relationships with clients
• Lead digital marketing strategies based on client goals and business KPIs
• Continuously test and refine targeting strategies, creatives, and bidding tactics to improve results
• Stay current with platform updates, programmatic innovations, and industry trends to ensure top performance

Qualifications:

• 3+ years of hands-on experience managing campaigns on Apple Search, Google, Meta etc.
• Managing campaigns for apps on DSPs- a significant advantage
• Proven track record in digital campaign performance and ROI optimization
• Experience in CTV and retargeting– a strong advantage
• Familiarity with mobile attribution tools (e.g., AppsFlyer, Adjust) and in-app event tracking
• Experience working with creative strategy, A/B testing, and creative optimization
• Strong analytical skills and high proficiency in Excel
• Creative thinker with the ability to generate bold, data-informed ideas
• English – mother tongue or very high level

Only relevant CVs will be considered.

The position is open to all genders as well as people with disabilities.