Advertising / Performance Marketing Analyst

The Company

We're K4 Brands, and we build multi-million dollar consumer brands from scratch.

Our Tel Aviv-based team has a simple model: find a market gap, create an amazing product line, and win. This playbook has already produced an 8-figure exit and a current portfolio of multiple 8-figure brands

We're not a huge corporation; we're a lean, profitable, and fast-moving team where your work matters immediately.Our culture is built on Radical Candor and ownership, encouraging everyone to take calculated risks, own their outcomes, and continuously evolve. We're looking for another A-player to join the roster.

Your Mission

As a Performance Marketing Analyst at K4 Brands, your mission is to take full ownership of one of our high-growth brands and drive its success on the Amazon marketplace. You will be the 'mini-CEO' of this brand, responsible for managing its day-to-day operations, executing growth strategies, and ensuring its long-term profitability and market leadership.

Responsibilities:

Campaign Management & Optimization:

• Build, manage, and meticulously optimize PPC campaigns across Amazon Ads, Google Ads, and Paid Social platforms.
• Manage campaign budgets and bidding strategies daily to maximize key performance metrics like ROAS, ACoS, and CPA.
• Stay ahead of the curve by researching and implementing the latest platform features and algorithm changes.

Data Analysis & Reporting:

• Deep-dive into performance data to track KPIs, identify trends, and uncover opportunities for growth and efficiency.
• Design and analyze A/B tests for ad copy, creative, and landing pages to drive continuous improvement.
• Create clear, insightful performance reports that translate complex data into actionable recommendations for the Brand Managers.

Strategic Collaboration:

• Work closely with Brand Managers to understand their goals and translate them into effective paid media strategies.
• Provide data-driven recommendations on budget allocation, channel mix, and audience targeting to help our brands win.

Requirements:

• At least 1 year of hands-on experience in paid search account management (Google Ads, Paid Social).
• A strong analytical mindset with the ability to analyze data, draw conclusions, and implement actions.
• Proven ability to drive performance and efficiency across a range of digital campaigns.
• Deep understanding of web/conversion tracking and marketing data analytics.
• Strong proficiency in Excel/Google Sheets is a must.
• A collaborative, reliable, and transparent work ethic.
• Proficient in English.

Advantages (Nice to Have):

• Experience in e-commerce and knowledge of Amazon Seller Central.
• Experience with YouTube Ads, Google Tag Manager, and GA4.
• Proficiency in data visualization tools (e.g., Looker Studio, Tableau).
• A relevant B.Sc. or B.A. degree.

Job Scope:

• Full-time position based in our central Tel Aviv office (flexible hybrid working model with 1-2 days per week from home).
• Availability to address urgent issues on weekends as needed.

C.V to: [email protected]