Product Marketing Manager

SysAid is a service automation company delivering software for organizations that want to get more done. Our SaaS ITSM (IT Service Management) and Asset Management solutions serve more than 4,000 customers across the globe. We do the heavy lifting for IT and anyone delivering services in the digital workspace by leveraging automation, analytics, and AI.

As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the Sysaid team to boost awareness, increase adoption, and take new offerings to market.

The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.

What you’ll do:

• Be an expert in SysAid products and our market.
• Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
• Analyze personas to map out our customers’ needs and translate SysAid product capabilities into value propositions.
• Educate stakeholders on our product features and their benefits.
• Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
• Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
• Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate the impact of Sysaid and our products.
• Speak and present both internally and externally to promote the story of our product.
• Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

Qualifications

• 3+ years in a product marketing position for an enterprise software company.
• Native English speaker - A must.
• Experience in marketing to a highly tech-savvy audience.
• Excellent communication and writing skills, and experience creating value-centric marketing collaterals.
• Proven track record of owning and executing successful product launches.
• Strong project management skills.
• Experience in market and competitive analysis.
• An analytical mind and strong quantitative skills. You should be able to tell a story through data.
• Prefer working in a collaborative, cross-team capacity.

Why SysAid?

• Be part of a fast-growing SaaS company making a global impact.
• Direct influence on high-level strategic decisions and business growth.
• Hybrid work model with flexibility.
• Competitive compensation package including performance bonus and stock option plan.
• A collaborative and innovative environment where your ideas matter.