Full Stack Marketing Manager & UA/Lead Gen Entrepreneur

About Powtoon

Powtoon is the world's leading DIY video creation platform, with over 40 million users and a presence in nearly every Fortune 500 company. We're expanding our team to support our B2C SaaS platform, Impact, and launching Powtoon Imagine, a new suite of AI tools. Our goal is to take Powtoon's growth to the next level through innovative marketing strategies, cutting-edge automation, and data-driven user acquisition.

About The Role

• Powtoon is seeking a dynamic and results-driven Marketing Manager to lead core marketing initiatives and drive new, creative ways to expand its reach
• This role combines traditional marketing operations with an entrepreneurial focus on high-impact growth initiatives
• This position is for someone who is a hands-on growth manager (incl. Ppc hands-on), loves to execute business or growth ideas end-to-end, and is a natural team player
  
  

• Optimise Powtoon's existing traffic engines (Google, Meta, Linkedin)
• Monitor website analytics and drive ongoing optimization
• Build an acquisition strategy to supplement Powtoon's existing traffic engines
• Use the most cutting edge tools, technologies and best practices
• Scale and reach new audiences and niches
• Collaborate with a team of marketing specialists
• Act as an owner, identifying and spearheading new growth opportunities
• Develop and launch innovative marketing and growth strategies that create competitive advantages
• Operate with an entrepreneurial mindset, experimenting with unconventional tactics
  
  

• 5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
• English - mother tongue level - MUST
• Hands on PPC experience- MUST
• Experience working in a product led company- MUST
• Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools
• Robust data analysis skills and experience with analytics tools, and Ability to drive actionable insights
• Problem-solving abilities with results and detail oriented approach
• Ability to communicate results to management in a clear executive summary format
• Self-motivated, proactive team player with a positive attitude
• Ability to be agile and work in a fast and dynamic start up environment