B2C PRODUCT DESIGN LEAD UI/UX (remote, Europe time zone, US-based digital service)

About us

Tending.app is a one-of-its-kind startup in the field of monument care and restoration. Our mission is to preserve the memory of loved ones by providing a convenient and modern way to cherish family members no longer with us through an app subscription service.

We are growing rapidly, launching at new markets and looking for an experienced Product Design Director to join our team and develop a sound product design strategy that meets business objectives addressing the needs of our customers (clients) and contractors (handymen) likewise.

What we offer

• The opportunity to shape a unique product that transforms a traditional ‘blue ocean’ industry - the deathcare market
• Direct impact on product strategy and development in a fast-growing international & well-funded startup
• Highly-competitive compensation as well as a performance-based bonuses system from the get-go
• A motivated, collaborative team that values openness and initiative

Key Responsibilities

· Take a leadership role in developing and implementing UI/UX strategy while addressing, solving, and prioritizing design issues aimed at aligning it with the subscription-based business model

· Lead the product design cycle for mobile applications (prototyping, design, logic, scripts, interface, styling, and guidelines).

· Dedicate time to discovery validating ideas via qualitative (custdev) and quantitative (analytics) research to understand user behavior

· Take responsibility for shaping E2E UX: from the first touch & onboarding to LTV and retention-based approach

· Run a small team of 1-2 UI/UX design members and vendors, freelancers, prioritizing and distributing tasks with regular follow-ups

· Connect the design team’s efforts to the organizational context and develop the ability to articulate a vision for the team

· Build a new design system: brand visual identity, UI components, style guides and help maintain a library of components and

· Drive customer retention by introducing features that enhance subscription value (personalized reports, important date reminders, service history).

· Continuously improve user experience based on user feedback, proactive research incl. custdev, analytics, and business priorities.

· Define and track benchmarks, KPIs related to design (conversion rates, task success, NPS, retention).

· Foster collaboration culture between teams to embed design thinking & related processes into the company’s product development cycle.

Qualifications

Work Experience Requirement: Minimum 4-6 years in a relevant role and field.

· Proven experience in UI/UX design of B2C subscription service products for mobile for at least 3 (three) years in the US/Canada or Western European markets

· Experience in creating and maintaining scalable design systems, building interactive & high-fidelity prototypes, user-friendly interfaces, and usage scenarios for both Android and iOS users

· Experience in collecting, processing and implementing customer feedback with different preferences into design, incl. using data tools, continuous iteration and collaboration with development team as well as business owners

· Experiance in discovery validating ideas via qualitative (custdev) and quantitative (analytics) research to understand user behavior

Tools / Tech Stack

· Figma - mock-ups and wireframes, creating and updating UI components, organizing and supporting internal design-system.

· Marvel/Adobe XD/Principle/similar – low- and high-fidelity interactive prototyping tools.

· Principal, Adobe After Effects - for creating animation effects within the application (optional).

· Gitlab for development

Next Steps (interview stages)

1. Send us your up-to-date English-language CV & portfolio
2. Join a 30-45 min Interview with our executive recruiter Max
3. Get to know our HRD and the CEO
4. Chat with other potential future colleagues
5. Get a decent offer just within a very short time (up to 2 weeks!)
6. Come on board & start changing the deathcare market across the globe!