SEO & PPC Specialist

Company Overview:

SITE123 is a leading global do-it-yourself website builder platform. Alongside our platform, we offer professional DESIGN, SEO, and PPC services to customers worldwide in all languages.

We’re seeking a skilled specialist to oversee our customers’ SEO and PPC across multiple markets, deliver exceptional results, and contribute to the growth of our SEO & PPC department. The position is on-site from our offices in Hi-Tech Park in Beer-Sheva.

Position Summary:

Own end-to-end performance marketing across SEO and PPC with a dual mandate:

• Clients (primary ~70%) — Plan and execute strategies that grow organic traffic, leads, and ROAS for a portfolio of global customers.
• SITE123 in-house (secondary ~30%) — Lead SEO & paid acquisition initiatives for our brand and products to support growth.

What You’ll Do

SEO

👉 Build multi-market SEO strategies (technical, on-page, off-page).

👉 Perform keyword research, mapping, content briefs, internal linking, schema, etc.

👉 Execute ethical link-building; monitor rankings/traffic/conversions; present insights and next steps.

PPC

👉 Set up & optimize Google Ads (Search/Display/Video/Remarketing) and Meta (Facebook/Instagram).

👉 Run A/B tests on ads & landing pages; manage bids/budgets to ROAS/CPA targets.

👉 Implement and validate tracking

👉 Generate clear performance reports.

Professional Position Requirements:

✅ 2+ years hands-on SEO and 2+ years PPC management (agency or in-house)

✅ Strong command of on-page, off-page, and technical SEO

✅ Proven experience with Google Ads & Meta Ads across search, display, video, and remarketing.

✅ Experience and understanding of the website building field.

✅ Comfortable with Ahrefs/SEMrush/Moz, Excel/Sheets (pivots/lookups)

Essential Soft Skills & Work Style:

✅ Excellent English communication; additional languages are a strong plus (we serve global clients).

✅ Client-facing professionalism, data-driven mindset, and multi-project ownership.

✅ Excellent communication, analytical, listening, and organizational skills.

✅ Outstanding time management skills and attention to detail.

✅ Ability to multitask efficiently in a fast-paced environment.

✅ Self-motivated, goal-driven, and results-oriented.

✅ Creative thinker, independent worker, and problem solver.

Advantages:

➕ Experience with multi-locale/multi-language SEO; Shopping/PMax feeds.

➕ Familiarity with CWV optimization, basic HTML/CSS, and Looker/Data Studio.

➕ B2B/SaaS or website-builder ecosystem experience.

Compensation:

💸 Competitive salary based on experience.

💸 Performance-based bonuses tied to KPIs.

Apply

Please send your CV and a brief cover letter outlining your approach, tools, and relevant SEO/PPC experience.