Freelance ✍️ Content Copywriter & UGC Creator

Freelance ✍️ Content Copywriter & UGC Creator -

Responsibilities & Expectations

This is a hybrid creative + performance role that requires ownership, curiosity, and teamwork.

Key Skills & Expectations

• 2+ years of experience in content copywriting and UGC creation for performance campaigns
• Strong creative and conceptual thinking
• Excellent UGC and direct-response copywriting
• Solid grasp of direct-response marketing principles
• Sharp eye for visual and copy alignment
• Great adaptation for AI tools (Claude, Geminei, ChatGPT, Avatars, Google AI studio)
• Ability to collaborate with media buyers, designers, and analysts
• Proactive, self-starter, and highly organized
• fluent English (spoken and written)

Core Responsibilities:

✅ Creative Research & Competitor Analysis

• Research new creative ideas, hooks, angles, and trends across platforms (e.g., Foreplay, Ad Library, Ad Scan, TikTok Creative Center)
• Stay updated on platform trends, creative formats, and ad policies
• Analyze competitors to identify best practices and creative inspiration

✅ Creative Analysis & Optimization

• Understand key metrics (CPA, CTR, CPM, ROAS) and translate insights into creative improvements
• Identify what makes top-performing creatives work and recommend new tests and iterations
• Proactively identify creative needs and open tasks or briefs for yourself and the team based on performance insights

✅ UGC Creation & Influencer Collaboration

• Write compelling UGC copy: scripts, captions, hooks, CTAs, in-video text
• Prepare detailed creator briefs (props, lighting, locations, wardrobe, tone, delivery)
• Adapt concepts across platforms while ensuring compliance with ad policies
• Provide feedback to creators, ensure high-quality content, and manage communications via tools like Billo
• Manage and engage with the internal influencer database

✅ Team Collaboration & Reporting

• Contribute to post-campaign analysis and creative insights
• Actively participate in brainstorms and share ideas with the performance team

✅ Your Input & Growth

This role offers the opportunity to shape creative strategy and directly impact campaign performance.

We also invite you to suggest tools, processes, or ideas you believe could improve the creative workflow or performance. You’ll play an active part in shaping how this role evolves.