Digital Marketing Analyst

Kinetic Digital is looking for an experienced Digital Marketing Analyst to support our PPC and social media teams, with a focus on Google Ads and Facebook campaign analysis. The role includes working closely with our Manila-based marketing team, analyzing performance, solving problems, and contributing to the overall performance of the team.

Responsibilities

• Develop reports and dashboards that will help the team make decisions
• Detect problems in their early stage and investigate them 
• Collaborate with the rest of the BI team in solving issues
• Analyze test results performed by the marketing team
• Improve profitability of campaigns by providing insights into customer value and segmentation
• Provide actionable insights for campaign optimization
• Utilize our BI tools in order to provide informed recommendations to the team
• Detect opportunities for improving efficiency in reporting and analysis

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 2+ years experience in digital marketing analytics
• High level SQL capabilities
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights
• Excellent Excel skills
• Able to work independently as well as being a team player
• Proficient with Google Analytics 
• Experience with analytics tools (e.g., Tableau, Power BI).
• Good understanding of PPC and social media marketing. Previous experience managing campaigns is a big plus
• Excellent communication skills in English, able to communicate complex thoughts in a clear way