Product Marketing Manager

About the company:

Secret Double Octopus is a pioneer in the IAM space, providing a uniquely powerful MFA platform. Our ZeroPassword™ technology transforms organizations’ security stance and employees’ experience by eliminating passwords where others can’t.

Established in 2015, SDO is a well-funded & growing startup with customers ranging from Fortune 500 enterprises to mid-market companies worldwide.

Job Summary:

The Product Marketing Manager will play a central role in executing the company’s marketing strategy, leading content creation for internal and external stakeholders, and supporting direct and channel-based GTM strategy.

This hands-on role requires a good understanding of cybersecurity standards and practices, especially around Identity and Access Management (IAM), and great communication skills, to clearly and professionally communicate the company’s value proposition to IT & security professionals.

The ideal candidate is a fast learning & motivated individual, with extensive experience in content creation and marketing-sales interfaces within similar organizations.

Our sunny offices are located in northern Tel Aviv, next to the TAU railway station, and we have a hybrid home/office work policy.

Key Responsibilities:

• Execute SDO’s messaging strategy, showcasing our unique solutions in a clear and compelling language for technical audiences.
• Create effective marketing collateral & sales enablement materials, working closely with the marketing operations and sales teams (whitepapers, case studies, solution briefs, battle cards, etc.)
• Support the marketing strategy across various platforms (website, blogs, social, webinars, etc.) to generate awareness and demand among buyers, analysts, and partners.
• Maintain and update the company website, working with web developers & designers.
• Provide product and market expertise for partners, analysts, trade shows, and webinars.
• Conduct market research to keep up with industry trends, customer needs, and the competitive landscape.

Ideal Candidate:

• 3+ years in product marketing or technical content marketing, in a global B2B cybersecurity/IT company (startup is an advantage).
• Proven track record of developing and executing content strategy, targeting IT & security personas.
• Demonstrative analytical skills and a passion for product & competitive analysis.
• Ability to navigate and thrive in a cross-functional, fast-paced environment on a global scale.
• English speaker with excellent oral and written technical communication skills.
• Excellent project management skills, and the ability to lead in-house and external team members on specific missions.
• Willingness to work with a global team and partial availability in US hours.