Demand Generation Lead

About Us:

Sensos is redefining supply chain execution with a mission to eliminate the $1.3 trillion in global logistics losses. Enterprises rely on Sensos to reduce shipment losses, improve net margins, and increase team productivity through real-time visibility, proactive exception management, and AI-driven automation.

At the core is a self-healing AI-based Supply Chain Execution Platform (SCEP), working in tandem with breakthrough disposable cellular shipping labels. This integration provides full shipment intelligence—covering location, temperature, humidity, and tamper status—while alerting teams to risks before losses occur.

With predictive AI tools and intelligent automation agents, Sensos streamlines operations, optimizes network performance, and eliminates manual work. By shifting supply chains from reactive firefighting to predictive and automated execution, Sensos enables enterprises to cut losses, protect margins, and build more resilient, future-ready logistics networks.

Role Summary

As our Demand Generation Lead, you will architect and ignite the engine that powers Sensos’ global growth. This is a hands-on role focused on designing and executing multi-channel campaigns that build awareness, generate qualified leads, and convert them into opportunities. You’ll partner closely with Sales and Marketing to deliver measurable pipeline growth and fuel the company’s global scale-up journey.

Success will be measured by:

• % of marketing-sourced pipeline
• MQL → SQL conversion rates
• Campaign ROI & cost per opportunity
  
  

• Develop and execute multi-channel demand generation campaigns (digital, paid, content, webinars, events, ABM).
• Build and manage lead nurture flows, scoring, and routing to Sales.
• Partner with Sales on account strategies and alignment.
• Monitor and optimize funnel performance (MQLs, SQLs, pipeline).
• Leverage HubSpot, Salesforce, and analytics to scale campaigns and track ROI.
  
  

• 5+ years in B2B demand generation or growth marketing (SaaS/IoT/logistics preferred).
• Proven track record driving measurable pipeline and revenue impact.
• Hands-on expertise with marketing automation (HubSpot/Marketo) and CRM (Salesforce).
• Strong analytical skills with experience in attribution and campaign ROI.
  
  

• Strategic thinker, hands-on executor.
• Strong communicator and collaborator with Sales.
• Data-driven, results-oriented, thrives in fast-moving scale-up environments.
  
  

• Be the growth driver behind an award-winning, AI-powered supply chain platform.
• Shape demand generation in a global scale-up, post-Series A+B.
• Join a team that’s rewriting the rules of global supply chain execution