Salesforce Account Engagement Campaign Specialist - India based

Job description:

AKT Global is one of the leading People Experience Digital Solution consultancies. We partner with our customers across EMEA and North America to create exceptional employee experience and build future-ready HR functions. Our People Advisory practice provides strategic guidance on HR transformation, while our Digital HR Practice provides implementation, development and support for a comprehensive SAP-centric portfolio including SuccessFactors, Qualtrics, Fieldglass and Concur. 

AKT is seeking a skilled Salesforce Account Engagement Campaign Specialist to join our marketing operations team. The ideal candidate will be responsible for executing and optimizing marketing automation campaigns using Salesforce Account Engagement (formerly Pardot). This role requires expertise in lead nurturing, campaign configuration, and marketing automation best practices to drive engagement and conversion across our customer journey 

Key Responsibilities: 

Campaign Management & Execution 

• Design, build, and execute complex marketing automation campaigns using Salesforce Account Engagement 

• Configure and manage drip campaigns, nurture programs, and automated workflows. 

• Set up lead scoring models and grading systems to optimize lead qualification. 

• Create and manage dynamic lists and segmentation strategies. 

• Implement A/B testing for email campaigns and landing pages. 

Technical Configuration & Operations 

• Configure Account Engagement features including forms, landing pages, and email templates. 

• Set up and maintain prospect lifecycle management and lead routing rules. 

• Manage data synchronization between Account Engagement and Salesforce CRM 

• Configure custom fields, automation rules, and completion actions. 

Performance Analysis & Optimization 

• Monitor campaign performance metrics including open rates, click-through rates, and conversion rates. 

• Generate comprehensive reports and dashboards for stakeholder review. 

• Analyse prospect behaviour and engagement patterns to optimize campaigns. 

Required Qualifications  

• Hands-on experience with Salesforce Account Engagement (Pardot) 

• Strong understanding of marketing automation principles and best practices  

• Experience with Salesforce CRM integration and data management  

• Knowledge of lead scoring, grading, and lifecycle management  

• Experience with email marketing, lead nurturing, and conversion optimization  

Soft Skills 

• Strong attention to detail and quality assurance mindset  

• Ability to work independently and manage multiple priorities.  

• Excellent communication skills for cross-functional collaboration  

• Problem-solving mindset with continuous improvement focus  

• Proficient in English - verbal and written 

AKT Offers:  

• A wide range of benefits and opportunities for career growth  

• Realistic growth opportunities into either technical practices or business consulting environment  

• Flexible working hours  

• Stimulating and collaborative working environment  

• International business environment (offices in the UK, DACH, India, Cyprus, France, North America, Israel, and Czech Republic)