Product Marketing Manager

About This Role:

We're seeking a highly accountable and results-driven Product Marketing Manager to own the creation and execution of compelling content that fuels the growth of TAG Video Systems. This is a pivotal role that demands strategic thinking coupled with hands-on execution, all while maintaining a laser focus on delivering value to our customers. You will be the voice of our platform, translating its technical capabilities into clear, impactful messaging that resonates with our target audience. The role is available starting December 2025.

Key Responsibilities:

Content Creation & Strategy:

• Develop and execute a content marketing strategy that aligns with the product roadmap, target audience needs, and marketing goals.
• Create compelling content across various formats (e.g., website copy, blog posts, case studies, white papers, videos) to educate, engage, and inspire target audiences.
• Tailor content to specific customer segments, personas, and stages of the buyer journey.
• Ensure consistent messaging and brand voice across all content platforms.
• Optimize content for each platform to maximize engagement.
• Closely collaborate with marketing team members to integrate product marketing content into broader campaigns.

Product Assets Architect:

• Create and maintain a library of product marketing assets, including presentations, demos, brochures, data sheets, graphics, videos, and more.
• Develop sales enablement materials to equip sales teams with the knowledge and tools to effectively communicate product, features, integrations, and more.
• Communicate assets internally & externally in collaboration with Product Management, Customer Success, and Marketing.

Qualifications:

• Mother-tongue English speaker. Hebrew is an advantage.
• 5+ years of experience in a product marketing role/ Technical content creation role
• Strong technical orientation and the ability to confidently grasp and articulate complex technical concepts.
• Bachelor’s degree in marketing, communications, or a related field.
• Experience working with AI tools to research, enhance and scale.
• Excellent communication and interpersonal skills.
• Excellent content creation and storytelling skills.
• Experience collaborating on marketing campaigns.
• Ability to work independently while closely collaborating with a team.

Bonus Points:

• Familiarity with organic SEO best practices.
• Experience with video editing tools and video editing.