Head of RTB

Description

Role Overview

The Head of RTB will lead the company’s programmatic advertising strategy, operations, and growth.

This role is responsible for managing all aspects of real-time bidding across DSPs, SSPs, exchanges, and ad servers, ensuring optimal performance, yield, and ROI.

The Head of RTB will work closely with product, sales, and operations teams to maximize revenue opportunities, improve efficiency, and drive innovation in programmatic buying.

Key Responsibilities

Strategy & Leadership

Define and execute the company’s global RTB and programmatic strategy.

Build, lead, and mentor a high-performing RTB team.

Own P&L responsibility for RTB operations and revenue.

Operations & Optimization

Oversee daily RTB campaigns, ensuring efficiency and profitability.

Optimize bidding strategies, pacing, and budget allocation across platforms.

Develop frameworks for testing, measuring, and scaling programmatic initiatives.

Technology & Partnerships

Manage relationships with DSPs, SSPs, exchanges, and other ad tech partners.

Collaborate with product and engineering teams to enhance bidding algorithms and integrations.

Stay ahead of industry trends, privacy regulations, and emerging technologies (e.g., CTV, DOOH, AI-driven bidding).

Data & Insights

Work with analytics and data science teams to improve audience targeting, bidding efficiency, and yield optimization.

Translate performance data into actionable insights for internal stakeholders and external partners.

Drive automation and machine learning adoption within RTB processes.

Requirements

3+ years of experience in programmatic advertising, RTB, or AdTech.

Proven leadership experience managing teams and scaling programmatic operations.

Deep knowledge of DSPs, SSPs, exchanges, and ad serving technologies.

Strong analytical skills with proficiency in data analysis and optimization techniques.

Experience with machine learning–based bidding strategies a plus.

Excellent communication, negotiation, and relationship management skills.

Strategic thinker with ability to execute in a fast-paced environment.

What We Offer

Opportunity to shape and lead the company’s programmatic advertising strategy.

Work with cutting-edge AdTech and AI-driven solutions.

Competitive compensation package with performance incentives.

Dynamic, innovative, and collaborative work environment.