Senior Marketing Director, Shippers

About Us

Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper.

Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.

We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.

About The Role

We’re looking for a marketing leader who can look demand gen dead in the eyes, tie on a red bandana like a 80s montage, and say: let’s do this. Please practice your best rendition of that for your interview. Bonus points if you wear the bandana.

You’ll own the B2B marketing strategy for shippers (ie, importers and exporters of all shapes and sizes), turning a mountain of logistics content and data into campaigns people actually want to read (instead of just downloading for the free stock photo). You’ll figure out how to make enterprise decision makers perk up, refine our ICP, optimize conversion, and maybe even make sales like you instead of just tolerate you. You’ll also get to practice low-touch full-funnel optimization that B2B marketers dream of. Then you’ll stop for lunch.

Basically, if you live for the messy combo of campaign execution and strategy, this is your playground.

Responsibilities

• Build a demand gen engine so good, sales will write you thank-you notes (or at least stop ignoring your Slack messages).
• Dive into analytics until you figure out why that shiny new whitepaper is converting at 0.3%.
• Hone ICP and positioning so picky logistics buyers wake up and actually care. So that they feel seen. So that when they read your copy, the heavens open up, a beam of light brushes their face, and tears stream down their face
• Partner with sales, rev ops, and marketing ops to turn good ideas into pipeline.
• Mentor your team so they can execute and optimize campaigns…and still like you afterwards.
• Join sales calls where you’ll hear Freightos mispronounced in new and exciting ways.
• Experiment with new channels while keeping our machine humming
• Build ABM strategies that don’t make prospects run for the hills.
• Promise to never use the word “synergy.”
  
  

• At least 8 years of enterprise B2B demand gen experience for companies $10m ARR+ (with real numbers to back it up).
• Ability to toggle between big-picture strategy and fixing a broken tracking pixel yourself.
• A data obsession that goes way deeper than “CTR looks good.”
• Management experience with teams of 5+ (mentoring included).
• Comfort with both old-school enterprise tactics and digital-first approaches. We don’t know what works but damn if we won’t figure out.
• Flexibility to pivot when something’s clearly not working. Or if you’re watching an old Friends episode (get it?! Get it?!)
• Curiosity (or at least a good poker face) about how global freight actually works.
  
  

• Reports to: CMO
• Location: Modi’in, Israel (Hybrid – twice a week in-office)
  
  

• We genuinely value work-life balance. We work hybrid, allowing you to enjoy quiet days at home, free from traffic, with in-office days, to meet your fabulous team face-to-face twice a week.
• We believe that employees who get better make us all better, and strive for professional development and continuous learning. Alongside career support and guidance, you’ll receive an annual training budget for personal and professional development.
• We don’t just offer jobs - we offer a stake in something bigger. As part of Freightos, you’ll be eligible to receive equity incentive grants that vest over time, aligning your success with the company’s long-term growth. The more we build together, the more you benefit.
• A multicultural global team makes global freight easier. You’ll work with people from around the world, gain new perspectives, and experience diverse ways of thinking - fun and eye-opening!
• Our office is based in Modiin right across the train station. With great transport links, a beautiful view and a dynamic work environment, it’s the perfect place to collaborate and grow.