Head of Programmatic

DYG (Digital Yield Group) is a leading user acquisition solutions provider for app developers and agencies. We operate on performance, precision, and partnership excellence — powered by proprietary technology and a client-first approach.

💡 As part of one of our group companies, we are seeking a senior, innovative Programmatic leader to drive strategy, scale growth, and shape the future of our programmatic offering.

We’re redefining programmatic advertising by combining cutting-edge ad tech with deep industry expertise. We’re scaling fast and looking for a visionary leader to take full ownership of our programmatic business line, drive optimization, and create new initiatives for growth.

If you’re passionate about ad tech, fluent in OpenRTB, Prebid, DSPs/SSPs, and ready to own and grow a high-impact project, this is your opportunity 🚀

Why You’ll Love This Role:

💡 Real impact: Lead the programmatic strategy and monetization roadmap across the company.

🤝 Cross-functional exposure: Collaborate with engineering and operations teams to deliver scale and innovation.

📈 Full ownership: Manage everything from strategy to optimization across DSPs, SSPs, direct publishers, and header bidding.

🌍 Industry visibility: Build partnerships with top players in the ad tech ecosystem.

What You’ll Do:

• Lead, refine, and expand the programmatic strategy and monetization roadmap.
• Manage campaigns across DSPs/SSPs, oversee Header Bidding and Prebid.js implementations.
• Collaborate with engineering for seamless integrations and supply–demand alignment.
• Identify new opportunities and launch innovative initiatives to grow our presence.
• Build and maintain strategic relationships with key partners in the ecosystem.

What you bring:

• 4+ years’ experience in programmatic advertising.
• Strong expertise in DSP/SSP integrations, OpenRTB, Prebid, Header Bidding.
• Strategic, results-driven mindset with commercial and negotiation strength.
• Fluent English; additional languages and an industry network are strong pluses.

What we offer:

• A fast-paced, innovative ad tech environment with full ownership.
• A highly skilled international team in tech and operations.
• A unique chance to shape and scale our programmatic business.
• Competitive compensation and potential equity opportunities for exceptional candidates.