Associate Director, Languages and Copywriting / Content (Bangkok-based)

Bangkok, Thailand

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Scope:

As Associate Director for Languages and Copywriting, you will help shape Agoda’s global voice and ensure our products and communications are clear, compelling, and relevant in 39 languages. You’ll lead and support a team of 40+ language and copywriting professionals, set strategy, and drive improvements in how we deliver multilingual content. You’ll work closely with Product to ensure localization is integrated at every stage of development, manage our content systems, oversee translation budgets and vendors, and use feedback from customers and partners to continually raise our quality standards.

Key Responsibilities:

• Set and execute the strategy for translations and copywriting.
• Lead, coach, and develop a high-performing team of 40+ professionals.
• Ensure the team has the resources and bandwidth for all translation needs.
• Test and adopt new technologies to improve translation and localization.
• Work closely with Product teams to embed localization into product development.
• Oversee localization testing and support product experiments with localization expertise.
• Manage and improve the internal content management system.
• Develop and control the translation budget.
• Select and manage translation vendors.
• Define and track KPIs that align with Agoda’s and Product’s goals.
• Measure language quality and collect feedback from customers and partners.
• Turn feedback and quality insights into practical improvements.
  
  

What You’ll Need to Succeed:

• 8+ years of experience in localization operations, ideally in a global, fast-paced setting.
• Proven ability to lead, coach, and develop large teams in an international environment.
• Strong analytical and strategic thinking skills, with a data-driven approach to decision making. SQL expertise is a plus.
• Experience managing budgets and vendors.
• Deep understanding of content management systems, localization tools, and technologies.
• Excellent communication skills.
• Fluency in English required; additional language skills are a plus.
  
  

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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