Media Buying Lead

Medier isn’t just a marketing agency - we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns - we deliver results.

Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We're looking for a Media Buying Lead to join our high-performance in-house media team. This role is responsible for managing a team of specialist media buyers and overseeing the execution, optimization, and scaling of high-impact campaigns across ad networks, media platforms, and in-app placements.

As a strategic and hands-on leader, you will play a critical role in delivering top-tier i-gaming media plans that drive engagement and measurable business results for our casino and sports betting brands.

Key responsibilities:

• Lead a team of display media buying specialists, overseeing daily operations, performance optimization, and campaign execution across multiple platforms and networks.
• Develop and implement comprehensive media buying strategies focused on maximizing ROI and customer acquisition.
• Guide the team in planning, buying, and optimizing media inventory across RTB, direct deals, and in-app environments.
• Manage relationships with media partners, ad networks, and third-party platforms to ensure competitive pricing, premium placements, and new opportunities.
• Monitor campaign performance, analyze data, and provide actionable insights to drive continuous improvement.
• Oversee the development and implementation of tracking methodologies using tools such as Voluum or Binom, ensuring accurate reporting and attribution.
• Collaborate with the design and development teams to ensure timely delivery and proper trafficking of creative assets across a range of formats.
• Stay informed about evolving media buying technologies, industry trends, and inventory offerings, bringing innovative ideas to the team.

Requirements:

• Proven experience (5+ years) in performance-driven media buying, including hands-on experience with ad networks, media houses, and RTB platforms.
• Strong track record of managing teams and delivering performance-focused digital campaigns in a fast-paced environment.
• Deep understanding of digital ad formats and trafficking, including static, HTML5, VAST, and MRAID.
• Demonstrated expertise in campaign analytics, bid strategies, and ROI optimization.
• Hands-on experience with tracking platforms such as Voluum or Binom, and a solid understanding of attribution methodologies.
• Excellent organizational, leadership, and communication skills with the ability to mentor and develop a team.
• Analytical mindset with a passion for performance, data, and continuous learning.
• Availability for relocation to Warsaw/Dubai/Limassol

If you're a results-driven leader with a passion for performance marketing and a deep understanding of the digital media landscape, we’d love to hear from you.

Join us and help lead the charge in delivering world-class campaigns that captivate and convert.

Reshape marketing with us. Let’s work!