Web Marketing Manager

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Role summary

We are seeking a dynamic and experienced Web Marketing Manager to own the management, maintenance, and optimization of our global websites and landing pages. This role is central to our marketing efforts, requiring a blend of technical expertise, creative thinking, and analytical insight. You will be responsible for ensuring our web properties are functional, user-friendly, and consistently optimized to meet business goals and drive conversions.

Petach Tikva, Hybrid Full-time (Maternity Cover)

What You’ll Do

• Manage, create, and modify webpages and landing pages across our global sites using WordPress.
• Implement front-end changes and enhancements directly using HTML5 and CSS3.
• Collaborate with marketing and design teams to plan, suggest, and apply website enhancements focused on improving design, messaging, and user interface (UI).
• Troubleshoot and resolve bugs and performance issues to ensure optimal website functionality and user experience.
• Conduct thorough quality assurance (QA) and testing for all web updates and projects.
• Translate business and marketing objectives into actionable web strategies and technical requirements.
• Analyze website traffic, user behavior, and performance metrics using web analytics tools to generate actionable insights.
• Propose, create, and manage A/B tests and other conversion rate optimization (CRO) initiatives to improve key metrics.
  
  

• You have at least 2 years of proven experience managing websites with WordPress and using external landing page builders.
• You are proficient in HTML5 and CSS3.
• You are a tech-savvy and highly organized professional, capable of managing multiple projects efficiently under tight deadlines.
• You possess a strong balance of creative thinking and analytical skills, with meticulous attention to detail.
• You are a collaborative team player with excellent communication skills in fluent English.
• You have strong content editing abilities with an eye for compelling copy and design.
  
  

• Experience with SEO principles and best practices.
• Familiarity with project management tools like Asana.
• Experience with translation management systems like Phrase.
• Hands-on experience with A/B testing platforms like Optimizely.
• Basic proficiency in Adobe Photoshop.