Digital Marketing Specialist

Position: Digital Marketing Specialist in the Marketing Communications Division

Reports to: Head of the Marketing Communications Division

Grade Range: 40–43, Machar classification

Position Scope: Full-time

Location: Offices in Jerusalem (remote work on Sundays)

Job Description:

Responsibility for the operation, maintenance, and promotion of all Keren Hayesod’s digital activity, with an emphasis on website management, improving user experience (UX/UI), and leading digital campaigns, especially in the field of fundraising. The role includes hands-on execution as well as management of external suppliers in required areas of expertise.

Main Responsibilities:

Website Management and Operation:

• Ongoing maintenance, content updates, search engine optimization (SEO)
• Implementing innovative technological solutions and adapting to current trends in the field
• Improving user interfaces on the website and other digital assets
• Working with designers and developers to implement improvements

• User Experience and Customer Journey Design:
• Creating landing pages, registration forms, and identifying and integrating digital solutions for organizational needs

Marketing Automation & AI:

• Implementing marketing automation tools
• Exploring AI applications in content, campaigns, analytics, and personalization
• Leading technological innovation in the field

Data Measurement and Analysis:

• Using analytics tools (Google Analytics 4, GTM, Hotjar)
• Producing regular reports and performance analysis
• Presenting insights and recommendations to decision-makers

Required Qualifications:

• Minimum 3–4 years’ experience in a similar digital role – required
• Full command of WordPress and hands-on experience in daily website operations – including content updates, landing page creation, form building, code implementation (pixels/tags), and basic troubleshooting – required
• Knowledge of UX/UI principles and experience with tools such as Figma, Hotjar – strong advantage
• Experience managing paid campaigns on Google and Meta – strong advantage
• Experience building digital customer journeys, with emphasis on fundraising – strong advantage
• Proficiency with marketing automation tools – required
• Ability to write and edit marketing content in English – strong advantage
• Experience working with external digital vendors
• Strong ability to analyze and present data
• Initiative, creative and strategic thinking
• Ability to work independently and in a team, with multiple interfaces
• Strong marketing orientation
• Bachelor’s degree in Digital Marketing / Communications / Computer Science – advantage