Demand Generation Manager

We’re hiring a Senior Demand Generation Manager to be the growth engine of our marketing team. This is not just an execution role — you’ll set the strategy, own the budget, and be accountable for pipeline generation. You’ll manage full-funnel demand programs across paid, owned, and partner channels, and align closely with sales leadership to turn leads into revenue.

Crowded is a fast-growing fintech SaaS platform built for nonprofits. We bring together banking, compliance, and fundraising tools into one streamlined solution to simplify operations and amplify impact.

What You’ll Own

• Growth Strategy & Ownership: Design and execute our multi-channel demand gen strategy to consistently deliver qualified pipeline.
• Acquisition Campaigns: Full ownership of paid channels (Google, LinkedIn, Bing, Quora, publishers) — budget planning, targeting, optimization, ROI reporting.
• Campaign Content & Messaging: Partner with content and design to shape high-converting LPs, ad copy, and creative briefs aligned to ICP needs.
• Outbound & Nurture Programs: Build advanced email sequences, nurture flows, and outbound prospecting campaigns (HubSpot, Dripify, Sales Navigator).
• Marketing Operations & Analytics: Own attribution, funnel reporting, and optimization of campaign ROI in HubSpot.
• Testing & Experimentation: Establish a culture of A/B testing for ads, LPs, emails, and channel mix.
• Publishers & Partnerships: Build relationships with associations, directories, and media partners to expand reach and generate high-quality leads.

What You Bring

• 5+ years in B2B SaaS demand generation or performance marketing, preferably in startups/high-growth companies.
• Proven track record of owning budgets and delivering measurable pipeline growth.
• Deep expertise in HubSpot, LinkedIn Ads, Google Ads, ABM and analytics tools.
• Strong analytical and strategic thinking skills — ability to zoom out and set direction while being hands-on.
• Excellent collaboration skills — comfortable working across product, sales, content, and leadership teams.
• Background in fintech or nonprofit SaaS is a plus, but not required.

Why Crowded?

This is a high-impact role with visibility across the leadership team. You’ll be the architect of our acquisition engine, with autonomy to test, scale, and shape how we grow.

• Olim Friendly
• Equity in the company, providing a stake in our growth and success
• Generous vacation policy, and standard industry perks
• A challenge & opportunity to build something new every day with an awesome team