Director of User Acquisition

We are seeking a highly experienced and results-driven Director of User Acquisition to join our UA department. In this role, you will drive user acquisition initiatives across multiple gaming products, bringing new players to our mobile and PC titles. The ideal candidate combines deep expertise in performance marketing with proven experience leading managers and scaling high-performing teams.

Responsibilities

• Team Management & Development: Lead and mentor three UA teams (including direct management of team leads), fostering a culture of high performance, collaboration, and innovation.
• Performance Marketing Expertise: Provide hands-on guidance and oversee activities across key channels (including Google, Social, Native and more), ensuring continuous optimization to achieve scale, quality, and ROAS goals.
• Budget Ownership: Take ownership of a significant UA budget, ensuring smart allocation across platforms and channels to consistently meet KPIs.
• Operational Excellence: Oversee day-to-day UA operations, ensure smooth execution across teams, and be accountable for team performance and results.
• Cross-Functional Collaboration: Partner closely with Product, Data, and Creative teams to align UA efforts with company goals and deliver high-impact campaigns.
• Analytics & Optimization: Define KPIs, track performance, and lead a culture of continuous testing and improvement. Provide actionable insights and regular reporting to senior management.
• Market Insights & Innovation: Stay ahead of industry trends, platform changes, and competitors activity. Identify new channels, technologies, and opportunities for growth.

What we expect

• 7+ years of experience in user acquisition and performance marketing roles, with a proven track record of success in the gaming industry.
• 4+ years of experience managing managers and leading large, multi-disciplinary teams in a fast-paced, global environment.
• Strong knowledge of both mobile and PC gaming ecosystems.
• Proven ability to develop and execute innovative and effective user acquisition strategies.
• Effective leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Deep understanding and hands-on experience in various performance marketing channels, including Google, Meta, Tiktok, Native and more.
• Exceptional analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.
• Deep knowledge and understanding of UA creative strategy, with the ability to guide teams in creating high-performing assets that drive engagement and results.
• Ability to thrive in a dynamic, rapidly evolving environment and adapt strategies as needed.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

What we offer

Step into our beautiful offices, where comfort meets inspiration.

Enjoy working in a space designed for your well-being, with ergonomic chairs and desks that support your health.

Take advantage of our on-site gym, unwind in the yoga room, or relax in the music room whenever you need a break. Start your mornings with a 5 star breakfast, and keep your energy up throughout the day with freshly made coffee, shakes, and afternoon salads from our in-house barista.

Your health is our priority, which is why we offer full health insurance coverage. We’re also dedicated to your personal and professional growth, offering learning and training programs to help you stay ahead.

Beyond work, our vibrant culture includes happy hours, team events, and plenty of opportunities to connect with your colleagues.

Join us and experience a workplace where your well-being and enjoyment come first.