GEO (Generative Engine Optimization) Specialist

Role: GEO (Generative Engine Optimisation) Specialist

Location: Remote

About Us

We are a fast-scaling B2B platform helping global brands boost visibility on AI-driven search engines (ChatGPT, Perplexity, Gemini, Claude, AI Overviews, etc.). We are looking for a GEO Specialist who can blend technical SEO skills, AI-search experimentation, and client-facing expertise to deliver measurable visibility and growth.

What you'll do

• Conduct AI-search visibility audits: how brands appear across ChatGPT, Perplexity, Gemini, Claude.
• Develop & execute GEO strategies (entity optimization, AI prompt presence, AI-overview positioning).
• Work directly with Indian and international clients — explain results, manage expectations, deliver reports.
• Track metrics: brand mentions, visibility share, query presence, AI-overview inclusion.
• Collaborate with BD/sales team on client pitches, case studies, and pilots.
• Stay ahead of AEO/SEO → GEO transitions, monitor competitors, and test cutting-edge techniques.
  

Must-Have Skills

• 3+ years in SEO/technical SEO/digital marketing with evidence of B2B impact.
• Deep understanding of AEO (Answer Engine Optimization), entity SEO, structured data, and latest AI search trends.
• Strong with SEO tools: GSC, GA4, Semrush, Ahrefs, Screaming Frog, MarketMuse, SurferSEO.
• Excellent English communication (verbal + written) for global client interaction.
• Client-facing experience: reporting, presentations, objection handling.

Nice-to Have

• Knowledge of Python SEO scripting (for data scraping, log analysis).
• Case studies showing AI search visibility wins.
• Network in SEO/GEO communities.