Lifecycle Marketing Manager

Description

At Lime & Lou, we believe home should feel like you. We turn memories into bold, personalized art and décor that people love to gift (and keep).

We’re looking for a Lifecycle Marketing Manager to own and scale our retention engine: building journeys, automations, and campaigns that make customers fall in love with us again and again. If you love pairing data with creativity to turn one-time shoppers into loyal fans, this role is for you.

Responsibilities

• Own Retention KPIs: Drive repeat purchase, LTV, and engagement across email and SMS.
• Build Smarter Flows: Create automated journeys that anticipate customer needs: from onboarding and replenishment to cross-sell, upsell, and winback.
• Test & Optimize Relentlessly: Run A/B tests on subject lines, offers, design, and timing to maximize performance.
• Segment & Personalize: Use data to deliver the right message at the right moment, making every interaction feel tailor-made.
• Spot Growth Opportunities: Partner with product and merchandising teams to launch lifecycle-driven promotions and bundles that boost AOV and repeat purchase.
• Be the Customer Champion: Map the customer journey, identify drop-offs, and build strategies that bring people back.
  
  

• 3+ years in lifecycle/CRM/retention marketing (email & SMS focus).
• Hands-on experience with platforms like Klaviyo (or similar).
• Strong analytical mindset and a love for testing and iterating.
• Creative thinker who knows how to balance brand voice with performance.
• Self-starter who thrives in fast-paced environments and loves owning results.
  
  

• Experience in eCommerce, lifestyle, or gifting brands.
• Familiarity with advanced segmentation, predictive analytics, or AI-driven personalization.
• Passion for home décor, interiors, or creating memorable customer experiences.
  
  

• Higher repeat purchase rates and customer LTV.
• Automated flows that feel personal, timely, and revenue-driving.
• A retention engine that keeps Lime & Lou top of mind long after checkout.