Site Experience Manager

Description

We are looking for a Site Experience Manager to own and optimize the performance of our eCommerce product and category pages. This role will be responsible for creating a seamless, engaging, and high-converting shopping experience that drives revenue growth. You will work cross-functionally with merchandising, marketing, design, and product teams to improve key metrics such as Average Order Value (AOV), Add-to-Cart Rate, and Conversion Rate.

Responsibilities

• Own Site Performance Metrics: Monitor and improve KPIs including conversion rate, add-to-cart rate, bounce rate, and AOV.
• Optimize Product & Category Pages: Ensure pages are visually appealing, easy to navigate, and strategically merchandised with the right mix of products, upsells, and cross-sells.
• Conversion Rate Optimization (CRO): Partner with product and design teams to plan, execute, and analyze A/B tests and personalization strategies.
• Content & Merchandising Management: Oversee product descriptions, images, videos, and other content to ensure accuracy, consistency, and engagement.
• Customer Journey Analysis: Use analytics and heatmaps to identify drop-off points and friction in the shopping experience, then develop solutions.
• Collaborate with Cross-Functional Teams: Work closely with marketing to align campaigns with site experience, and with product/engineering to improve functionality and features.
• Create & Curate New Products: Develop exclusive product bundles, recommendations, and cross-sell offerings that expand our assortment and inspire customers to buy more.
• Promotions & Campaign Execution: Partner with merchandising and marketing to implement seasonal campaigns, ensuring they are optimized for maximum impact.
• Stay Ahead of Trends: Continuously research industry best practices, competitor activity, and new technologies in digital merchandising and CRO.
  
  

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• 4+ years of experience in eCommerce, digital merchandising, or CRO-focused roles.
• Strong analytical mindset with experience using tools such as Google Analytics, GA4, Hotjar, Optimizely, or similar.
• Proven track record of improving conversion rate, AOV, and site performance.
• Understanding of UX/UI best practices for eCommerce.
• Strong project management and communication skills.
• Experience working with cross-functional teams (marketing, product, design, tech).
• Experience with A/B testing and personalization platforms.
• Knowledge of SEO as it relates to on-site content.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
• Passion for customer experience and data-driven decision-making.
  
  

• Improved conversion rate through optimized product page layouts and user journey flows.
• Increased AOV via strategic merchandising, bundling, and promotions.
• Enhanced customer satisfaction with a seamless and engaging on-site shopping experience.