Marketing Performance Analyst

Qualifications:

Bachelor’s degree in a quantitative field such as Statistics, Economics, Engineering,

or equivalent practical experience.

5+ years of experience in a marketing data analysis role focused on user acquisition, growth marketing and media analytics - mandatory!

Strong proficiency in SQL for querying and manipulating large datasets.

Hands-on experience with Google Ads Stack, Google Analytics (GA4), including a solid understanding of its data schema, event tracking, and attribution models.

Demonstrated experience analyzing performance marketing campaigns and key metrics (e.g.,

CPA, LTV, ROAS).

Direct experience with advanced analytical techniques such as Media Mix Modeling (MMM) and data-driven attribution.

A strong technical understanding of website tracking principles, including pixel implementation and the role of tag management systems (e.g., Google Tag Manager).

Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer.

Excellent communication skills with the ability to translate complex analytical concepts for non-technical audiences.

Experience with data visualization tools (e.g., Looker, Tableau) to build insightful dashboards and reports.

About the Role

We are seeking a detail-oriented and analytical Marketing Performance Analyst to join our team and support user acquisition efforts. The ideal candidate will play a crucial role in optimizing our marketing strategies by analyzing data, identifying trends, and providing actionable insights to enhance campaign performance.

Your first responsibility will be to architect and implement a comprehensive tracking strategy using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tools to provide clear insights into our user acquisition funnel. In this role, you will collaborate with multiple teams across (including Engineering, Product, and Marketing) and with external performance agencies.