Brand Manger - iGaming JB-4509

We are looking for a talented and motivated Brand Manager to join our team in the iGaming / Online Casino industry. In this role, you will take ownership of building and maintaining a strong brand identity, ensuring consistent communication across all channels, and driving player engagement and retention. You will collaborate closely with internal teams and external partners to deliver innovative campaigns, improve customer experience, and strengthen our market presence.

Key Responsibilities

• Collaborate with development teams to implement brand and marketing strategies in line with market regulations and company goals.
• Conduct market research and competitor analysis to identify opportunities and emerging trends.
• Manage brand identity and ensure consistent communication across all touchpoints (website, social media, banners, sponsorships, and events).
• Lead brand initiatives and community projects to strengthen engagement and player retention.
• Work closely with the marketing team to oversee planning, execution, and optimization of multi-channel campaigns (CRM, Paid Social, Programmatic, SEO, PPC, Affiliates).
• Partner with Payments, Conversion, and Product teams to test user flows, enhance customer experience, and initiate website improvements.
• Collaborate with the marketing team to run customer surveys, analyze KPIs, and translate insights into actionable strategies.
• Provide support to the CRM and other departments as needed, ensuring smooth cross-team collaboration.
• Prepare presentations, reports, and updates for senior management.

Requirements:

• Minimum 3 years of proven experience in similar cross-functional marketing/brand roles within the industry - mandatory.
• Direct experience as a Brand Manager in the iGaming, online casino, or online entertainment industry - an advantage.
• Strong understanding of digital marketing channels, campaign management, and customer journey.
• Proven experience managing brand identity and ensuring consistency across multiple platforms.
• Excellent project management skills with the ability to lead multiple initiatives simultaneously.
• Strong analytical skills with experience in KPI analysis, reporting, and translating insights into actionable strategies - advantage.
• Experience working with external agencies and approving creative deliverables (copy, design, campaigns) - advantage.
• High-level communication skills in English, both written and verbal.
• Proactive, detail-oriented, and comfortable working in a dynamic, fast-paced, and regulated environment.