Performance Marketing Lead

About the Company

A global DTC brand house specializing in lifestyle and jewelry, with full control over the value chain—from product development to fulfillment. Rapidly scaling into new markets with a strong focus on data, creativity, and technology.

The Role

• Lead paid growth strategy across core and emerging channels (Meta, Google, TikTok, AppLovin).
• Manage budgets, ROAS targets, and testing plans to drive efficient acquisition.
• Translate performance data into creative strategy, messaging, and media mix decisions.
• Build a robust testing framework across audiences, formats, offers, and creatives.
• Personally manage Meta campaigns (structure, scaling, retargeting, and creative rotation).
• Leverage AI and automation for smarter, faster execution.
• Lead and develop a small, high-performing performance marketing team.

Requirements

Must-haves:

• 4+ years in performance marketing with strong hands-on Meta ads experience.
• Proven track record managing high 6- or 7-figure monthly budgets.
• Experience leading small teams and working cross-functionally.
• Strong analytical skills (GA4, attribution, post-purchase data).
• Ability to translate data into actionable insights and creative strategies.
• Comfortable using AI tools in daily workflows.
• High-level English (written and spoken).

Nice to have:

• Experience scaling on TikTok, YouTube, or AppLovin.
• DTC background in lifestyle, fashion, or jewelry.
• Familiarity with UGC, influencer marketing, and whitelisting strategies.
• Experience in fast-paced, high-growth environments.